Product Spotlight: Social Media Stickers, Holiday Prep, and New Categories
The holidays are one of the busiest and most exciting times of the year on Whatnot, and one of the biggest opportunities to grow your business. More buyers are tuning in, discovering new sellers, and shopping live than ever before.
This month, we’re introducing new ways to help you reach those buyers, from stickers that make it easier to share your shows on socials to tools and strategies designed to help you stand out during the holiday rush. These updates are built to help you grow your reach, drive more sales, and end the year with momentum.
Share Your Shows with Social Media Stickers
We launched Whatnot Stickers, an easy way for you and your buyers to share Whatnot moments across Instagram, TikTok, and more. Use the “Live Now” and “Only on Whatnot” stickers to promote your upcoming shows, highlight exclusive drops, and tag your Whatnot username so followers can join directly from your Stories.
Encourage your buyers to use the “Bought on Whatnot” and “Let’s gooo!” stickers to show off their latest finds and tag you for a chance to be reposted. Stickers are available globally: search “Whatnot” in the stickers section of Instagram or TikTok Stories to start using them.
Holiday Selling Best Practices
The final stretch of the year brings an influx of motivated buyers looking for gifts, deals, and sellers they can trust. Here’s how to make the most of holiday traffic using the tools already in your Seller Hub:
1. Use Promote Tools to Boost Visibility
The holidays bring record engagement across Whatnot. Promote Tools help your shows appear in front of new buyers in key discovery feeds while you’re live. The more visibility your stream has, the more likely new viewers are to join, follow, and purchase.
Use Promote Tools to spotlight your biggest moments:
Feature limited-time shows with guaranteed shipping before the holidays.
Schedule promotions around peak weekends such as Black Friday or Christmas Eve.
Test different durations and budgets to understand what drives the strongest ROI.
Promoting during high-traffic periods puts your show in front of gift seekers who may not already follow you, helping you grow your audience and turn new viewers into loyal buyers.
2. Run Flash Sales to Increase Sell-Through
Holiday shoppers respond to compelling deals. Flash Sales let you create timed discounts on listings in your Buy It Now store or during a show. These short windows motivate buyers to act quickly, whether they’re shopping for gifts or collectibles before the year ends.
You can:
Set your own discount and duration.
Apply sales to specific items or your entire store.
Combine a Flash Sale with a promoted show for even greater reach.
Timed discounts keep your audience engaged, drive higher conversions, and create energy around your shows during peak selling weekends.
3. Optimize Listings for Discovery
Detailed, accurate listings make it easier for buyers to find your items through search and category filters. The more complete your listing attributes, the more visibility your store gets across Whatnot’s discovery surfaces.
Add details such as:
Category, size, color, brand, and price
Clear, consistent titles that describe the item
Buyers can filter your live and Buy It Now listings by attributes such as size, color, and brand. Complete, well-organized listings increase trust and help buyers shop confidently, especially when they are making quick holiday purchasing decisions.
4. Make the Most of Gift Season
As you prep your shows, don’t forget there are a few other features that can help you get even more out of the season:
Referrals: As you gather with friends and family, tell them about Whatnot and earn referral credits when they join.
Search: Looking for a hard-to-find gift? Save your search on Whatnot to get notified when new items are listed.
New Sub Categories to Grow Your Community
We’ve added new categories to help you reach more focused buyer communities and list your inventory more accurately:
Toys & Hobbies: Thrilljoy
Men's Fashion: Big & Tall Clothing
Pets: Cat & Dog, Fish, Other Pets
Outdoor Gear: Winter Sports
Sports Gear: Football, Racquet Sports, Skateboarding, Soccer
Trading Card Games: Riftbound, Gundam Cards, Lorcana
Entertainment Cards: TV & Movie Cards, Other Entertainment Cards
Happy Selling!
– Whatnot Product Team
