News & Whatnot
Where Culture Meets Commerce: Whatnot’s 2027 Consumer Trends Report
Today, we’re releasing our 2027 Consumer Trends Report, exploring the products, trends and communities we expect to shape how consumers shop, collect and connect in the year ahead. The report brings together Whatnot platform data, insights from our shoppers around the world, and the perspectives of sellers who know their communities best.
Product Spotlight: Less setup, more insight for your next show
This month, you can duplicate a show instead of setting it up again, create listings you can reuse, and use refreshed Seller Analytics to see what worked after each show to plan the next one.
Product Spotlight: New ways to understand and engage your live audience
We’re introducing new Live Analytics that give you a clearer view of your sales and audience, more ways to engage viewers, and new opportunities to turn early interest into active bidding and sales.
From Wardrobe Clearouts to High Street Boutiques: the Women Behind Back-to-School on Whatnot
Summer is coming to an end, and back-to-school shopping is well underway on Whatnot, with “back-to-school” searches up more than fourfold year on year.
In the UK, parents have been searching for “school uniform” at more than three times platform growth. It arrives at an expensive moment. Nationwide research published this month found parents spend an average of £381 a year on uniform and sports kit, and nearly half of parents say they are stressed about the cost of going back to school this September.*
But back-to-school shopping does not have to feel that stressful, or that expensive. Whatnot gives parents a fun, engaging way to discover a wide range of products and deals straight from their phone, with plenty of auctions starting from £1. Parents can buy directly from sellers they trust, ask questions in real time, and see items up close before they buy.
A home for how trust works on Whatnot
Today we’re launching the Whatnot Trust Centre, one place to learn about our work on trust and what we’re doing to keep Whatnot the best place to buy and sell.
The Biggest Bet Yet on What You’re Building
Today Whatnot is announcing $545 million in Series G funding. It's the largest raise in live shopping, and it's going towards one thing: helping sellers grow. Investors commit this kind of capital to companies that are already working, and the work they're backing is yours.
Product Spotlight: Better Listings Before You Go Live
This month’s updates are focused on saving sellers’ time and making it easier for buyers to find your shows.
Keeping bids fair: how we're taking on shill bidding
For those of you who may not be aware of the term, shill bidding is when someone places a bid with no real intent to buy, only to push the price up. Sometimes that looks like a seller bidding on their own item. Other times, it’s a friend, employee, or mod bidding on their behalf. Either way, it's a bid that isn't real, and it chips away at trust for everyone else.
The World Cup Fuels Football Shirt Boom on Whatnot
While sports cards remain one of the most popular shopping categories on Whatnot, fashion has grown to be the largest category by order volume. This was especially reflective during the peak of the tournament, where football shirt searches grew faster than sports card searches. And in the UK, searches for shirts reached record highs throughout May and June 2026.
Product Spotlight: Find Demand Faster
This month's updates are focused on helping sellers spot demand, improve discoverability, and connect with interested buyers.
From One to One Billion
Whatnot sellers just hit one billion orders.
A billion is a big number. But what makes this milestone special is what it represents.
Every one of those orders started with a seller going live to share something they're passionate about and a buyer choosing to show up. That billion includes first sales, businesses that went full-time on Whatnot, teams that grew from one person to many, and communities built around shared interests.
Built for Live: Listings
We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.
Seller Provided Support: Building Trust, Together
Seller Provided Support (SPS) gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. The international rollout for SPS will start later this year.
Product Spotlight: Tools to match your pace
This month’s updates are designed to give you more control over the buyer experience, reduce friction, and capture demand as it happens.
Whatnot x Shopify: Grow your Business with Live Selling
Whatnot now integrates with Shopify.
Product Spotlight: Turning Buyer Intent into Discovery and Sales
This month’s updates are built to help you show up in the right places, capture buyer demand, and expand into what’s next.
Product Spotlight: Clearer Signals, Stronger Protections, Smarter Growth
This month, we’re focused on three key moments that shape your results: how buyers discover your items, the excitement that builds before your show even starts, and what happens when you ship your orders.
