News & Whatnot
Building the Future of Live Shopping, Together
Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding.
Never Stop Pursuing Your Passion: Experience Meets Innovation
In a world often spotlighting young entrepreneurs, a different kind of success story is emerging on Whatnot—one that highlights seasoned sellers harnessing their expertise and passion to thrive in live shopping. These sellers, with backgrounds as diverse as vintage jewelry, trading cards, and collectibles, are not only adapting to the fast-paced digital marketplace but excelling in it. Their journeys demonstrate the power of embracing innovation, staying true to one’s passions, and finding community in unexpected places.
2024 & Whatnot UK: Live Shopping in Focus
As we look to 2025, search trends on Whatnot point to key themes shaping the future of your business: authenticated collectibles emerging as alternative assets, storytelling deepening connections, and category lines blurring as live shoppers diversify—from sports cards to TCGs, streetwear to vintage fashion, and beyond.
Product Updates: Flash Sales and Rewards Club Season 2
The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.
We’re Thankful For Mods
With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.
Holiday Season Best Practices ❄️
As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.
Product Updates: Shipping Improvements and Cohost Notifications
As we move into the final stretch of the year, we’re excited to introduce new features designed to help you streamline shipping, make the listing experience smoother than ever, and build your community.
Premier Shop: Celebrating Sellers Who Provide Best-in-Class Experiences for Their Community
Buyers flock to Whanot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new programme that helps the Whatnot community recognise sellers who uphold high standards of service.
Your Success Story: Introducing Our First State of Livestream Selling Report
To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.
Share the Excitement, Reap the Rewards: Introducing Whatnot Affiliates
At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.
Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.
How We Think About Harassment on Whatnot (with New Policy Updates)
Strong communities thrive when people feel safe, welcome, and comfortable inviting their friends and growing businesses together. Harassment undermines this sense of safety and belonging, discouraging participation and investment, which is why we have strict rules against it.
We recognize that harassment can feel different for different people. What one person sees as customer feedback another might experience as an attack. That can be a tricky nuance when someone reports harassment to us. We have high standards for behavior, and also want people to engage in reasonable and valid criticism. We’re always trying to strike the right balance, and want to share our thinking that got us to our current approach.
It’s Time To Go Live
Two video tutorials to help you when it’s finally time to begin your liveshow!
Preparing For Your First Live
Three must-watch tutorials to get you ready to host your first Whatnot show
Revamping Our Seller Academy
As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!
This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!
Clip The Moment
Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.
Our ongoing work: tackling scams on Whatnot
At Whatnot, we’re always working hard to keep the platform a fun and trustworthy place. So today, we want to provide you with an update on how we’re tackling scams on Whatnot: detecting bad actors more quickly, shutting down their accounts, and preventing them from coming back.
Whatnot Debuts WhatnotCon – the World's Largest Virtual Comic Con
Comics Legends Todd McFarlane, Rob Liefeld and Tyler Kirkham Return to Whatnot to Offer Fans One-of-a-Kind Collectibles, Including the Iconic SPAWN Funny Car
Whatnot Launches New Report On The Future of Shopping
Every day we are blown away by what our sellers accomplish on Whatnot. From the communities you build to the products you sell, it’s clear that what you do is the future of shopping. We were interested to learn more about how people felt about live shopping, so we partnered with a survey company to learn more about how Brits feel. The results were pretty fascinating.
Top 8 Whatnot Seller Resources
Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.
Product Updates: Introducing Seller API, Improved Discovery and Referral Codes
We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.