Community, Latest Kaitlyn Montano Community, Latest Kaitlyn Montano

Never Stop Pursuing Your Passion: Experience Meets Innovation

In a world often spotlighting young entrepreneurs, a different kind of success story is emerging on Whatnot—one that highlights seasoned sellers harnessing their expertise and passion to thrive in live shopping. These sellers, with backgrounds as diverse as vintage jewelry, trading cards, and collectibles, are not only adapting to the fast-paced digital marketplace but excelling in it. Their journeys demonstrate the power of embracing innovation, staying true to one’s passions, and finding community in unexpected places.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Product Updates: Flash Sales and Rewards Club Season 2

The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.

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Community, Latest Kaitlyn Montano Community, Latest Kaitlyn Montano

We’re Thankful For Mods

With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Premier Shop: Celebrating Sellers Who Provide Best-in-Class Experiences for Their Community

Buyers flock to Whanot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new programme that helps the Whatnot community recognise sellers who uphold high standards of service.

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Product, and Whatnot, Latest, Community Liz Goodno Product, and Whatnot, Latest, Community Liz Goodno

Your Success Story: Introducing Our First State of Livestream Selling Report

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.

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Latest, and Whatnot Kaitlyn Montano Latest, and Whatnot Kaitlyn Montano

Share the Excitement, Reap the Rewards: Introducing Whatnot Affiliates

At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.

Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.

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Trust and Safety, Latest Kaitlyn Montano Trust and Safety, Latest Kaitlyn Montano

How We Think About Harassment on Whatnot (with New Policy Updates)

Strong communities thrive when people feel safe, welcome, and comfortable inviting their friends and growing businesses together. Harassment undermines this sense of safety and belonging, discouraging participation and investment, which is why we have strict rules against it. 

We recognize that harassment can feel different for different people. What one person sees as customer feedback another might experience as an attack. That can be a tricky nuance when someone reports harassment to us. We have high standards for behavior, and also want people to engage in reasonable and valid criticism. We’re always trying to strike the right balance, and want to share our thinking that got us to our current approach.

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Community, Latest Kaitlyn Montano Community, Latest Kaitlyn Montano

Revamping Our Seller Academy

As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!

This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!

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Latest, Community Kaitlyn Montano Latest, Community Kaitlyn Montano

Clip The Moment

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.

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Community, Latest, and Whatnot Kaitlyn Montano Community, Latest, and Whatnot Kaitlyn Montano

Whatnot Launches New Report On The Future of Shopping

Every day we are blown away by what our sellers accomplish on Whatnot. From the communities you build to the products you sell, it’s clear that what you do is the future of shopping. We were interested to learn more about how people felt about live shopping, so we partnered with a survey company to learn more about how Brits feel. The results were pretty fascinating.

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Community, Latest Kaitlyn Montano Community, Latest Kaitlyn Montano

Top 8 Whatnot Seller Resources

Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

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