News & Whatnot

Danika McFeeley Danika McFeeley

Where Culture Meets Commerce: Whatnot’s 2027 Consumer Trends Report

Today, we’re releasing our 2027 Consumer Trends Report, exploring the products, trends and communities we expect to shape how consumers shop, collect and connect in the year ahead. The report brings together Whatnot platform data, insights from our shoppers around the world, and the perspectives of sellers who know their communities best.

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Mackenna Huntley Mackenna Huntley

A home for how trust works on Whatnot

Today we’re launching the Whatnot Trust Center, one place to learn about our work on trust and what we’re doing to keep Whatnot the best place to buy and sell.

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Latest, Community Holly Steffy Latest, Community Holly Steffy

From One to One Billion

Whatnot sellers just hit one billion orders.

A billion is a big number. But what makes this milestone special is what it represents.

Every one of those orders started with a seller going live to share something they're passionate about and a buyer choosing to show up. That billion includes first sales, businesses that went full-time on Whatnot, teams that grew from one person to many, and communities built around shared interests.

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Product, Latest Mackenna Huntley Product, Latest Mackenna Huntley

Built for Live: Listings

We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.

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Product, and Whatnot, Latest, Community Liz Goodno Product, and Whatnot, Latest, Community Liz Goodno

Whatnot's 2026 State of Live Selling Report: Time to Go Live

We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

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