We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.

Seller Provided Support (SPS) gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. The international rollout for SPS will start later this year.

This month’s updates are designed to give you more control over the buyer experience, reduce friction, and capture demand as it happens.

Whatnot now integrates with Shopify.

This month’s updates are built to help you show up in the right places, capture buyer demand, and expand into what’s next.

This month, we’re focused on three key moments that shape your results: how buyers discover your items, the excitement that builds before your show even starts, and what happens when you ship your orders. 

We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

The holidays are one of the busiest and most exciting times of the year on Whatnot, and one of the biggest opportunities to grow your business. More buyers are tuning in, discovering new sellers, and shopping live than ever before.

From an in-app shipment scanner that protects your ship time, to a smarter Home Feed that helps more buyers discover your shows, and captions that make every show more accessible, we’re continuing to build for speed, trust, and connection.

Today, we’re excited to share that Whatnot has raised $225 million in our Series F funding round, a milestone made possible by you, our sellers. This investment represents more than just growth; it’s a reflection of the creativity, dedication, and entrepreneurial spirit that define our community every single day.

Luxury Bags & Accessories are taking off on Whatnot – and sellers like you are driving it. In this category, a piece’s story can matter as much as its style, and trust is what turns that story into a sale. That’s why we’re offering discounted authentication rates to Whatnot Luxury sellers in partnership with Entrupy and Real Authentication – helping turn buyer curiosity into even more bids.

This month, we're introducing a smarter inbox experience to help you stay focused, along with key tips for new and seasoned sellers to boost confidence before your next live show.

This month, we’re recapping the top five features to attract buyers, as well as introducing new features to help you gain more visibility into your post-show performance, and allowing a better messaging experience for communicating with your buyers.

This month, we’re introducing new features to help you better understand your business’s financial health. We're also offering a web-friendly version of Seller Home, providing more options for staying on track with business tasks and faster access to order and shipment search.

This month, we’re introducing tools that provide more insight into your business’s needs and new features to show appreciation for your most loyal customers—plus more control with OBS to run your shows smoothly.

Whatnot is growing, and we've refreshed our look to reflect the many communities - present and future - that make Whatnot the best place to shop, sell, and connect around the things we love.

This month, we’re introducing updates to showcase your shipping speed and simplify how you schedule and promote shows.