We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

Today, we’re excited to share that Whatnot has raised $225 million in our Series F funding round, a milestone made possible by you, our sellers. This investment represents more than just growth; it’s a reflection of the creativity, dedication, and entrepreneurial spirit that define our community every single day.

WhatnotCon is back—and it’s set to be the biggest weekend in collectibles all year. From May 15–18, Whatnot transforms into a digital convention with four days of standout shows, limited-edition products, and headlining creators across Comics, Toys, Coins, TCG and more.

In 2024, you transformed Whatnot into more than a marketplace—you built a global stage where every show tells a story. Our buyers around the world spent over 80 minutes daily immersed in your worlds, and our European community grew 400% as you brought fashion, luxury bags, electronics, coins, and more to eager new markets. Your innovation drove Whatnot to new heights: $3 billion in livestream sales (CAD $4.3 billion), explosive growth in unexpected categories, and a doubling of first-time buyers. From vintage sneakers to rare collectibles, you've created something extraordinary: a place where passion meets possibility.

Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding.

In a world often spotlighting young entrepreneurs, a different kind of success story is emerging on Whatnot—one that highlights seasoned sellers harnessing their expertise and passion to thrive in live shopping. These sellers, with backgrounds as diverse as vintage jewelry, trading cards, and collectibles, are not only adapting to the fast-paced digital marketplace but excelling in it. Their journeys demonstrate the power of embracing innovation, staying true to one’s passions, and finding community in unexpected places.

As we look to 2025, search trends on Whatnot point to key themes shaping the future of your business: authenticated collectibles emerging as alternative assets, storytelling deepening connections, and category lines blurring as live shoppers diversify—from cards to rare plants, vintage fashion to ancient coins. 

With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.

As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!

This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!

In celebration of Asian American Pacific Islander Heritage Month, we want to give a big shout-out to all the amazing AAPI business owners leaving their mark on the Whatnot community. We commend and celebrate their entrepreneurial endeavors, inspiring hard work, and their ongoing success. In this blog post we’ll highlight the stories, achievements, and awesome contributions of a few incredible sellers on Whatnot.

Comics Legends Todd McFarlane, Rob Liefeld and Tyler Kirkham Return to Whatnot to Offer Fans One-of-a-Kind Collectibles, Including the Iconic SPAWN Funny Car

From Friday, April 5 to Sunday, April 7, the Whatnot Spring Sale will feature your favorite brands at incredible deals including COS, Rag & Bone, Dior, Skims, Free People, and more – all at 70% off or more.

Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

Prepare your Pokéballs because today is National Pokémon Day! Trainers and enthusiasts across the globe will be celebrating the launch of the very first Pokémon games, released in Japan back in 1996. Three years ago Whatnot brought livestream shopping to the world of Pokémon TCG and never looked back. Today, a Pokemon card is sold every second on Whatnot, where you can find thousands of sellers offering singles, slabs, sealed products, and so much more.

One of the exciting challenges that comes with starting on a new platform is gaining a following. There are plenty of ways to use in-app tools, social media, and your creativity to make it easier to gain an audience and build your brand. We want all of our sellers to succeed and find their community, so here are some tips to help you market your business on and off Whatnot.