Premier Shop: Celebrating Sellers Who Provide Best-in-Class Experiences for Their Community

Buyers flock to Whatnot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new programme that helps the Whatnot community recognise sellers who uphold high standards of service.

These Premier Shops will be provided with the following benefits:

Reduced Commission: Whatnot will reduce its commission for Premier Shops by 10% (e.g., our standard 8% commission becomes 7.2%).
Premier Shop Badging: The Premier Shop badge will be prominently displayed across Whatnot, including on the seller profile and in show thumbnails.
Increased Discoverability: Premier Shops’ products and shows will feature more prominently in search results and recommendations.
Prioritised Support: Premier Shops will receive prioritised Seller Support from the Whatnot team.

Becoming a Premier Shop

Interested in becoming a Premier Shop? No need to apply. Eligible sellers* will be automatically evaluated on the first of each calendar month, based on their performance over the prior three months.

Performance will be measured based on the following criteria:

You create accurate listings: At least 80% of the listings you sell contain an accurate title, at least one real photo of the item, product condition, and an accurate shipping profile.
You ship on time: At least 95% of your orders are shipped within 48 business hours. (Shipping timeframes may differ for carriers outside the United States.)
You reliably fill orders: Maintain at least a 99% order success rate: no cancellations (by you or by Whatnot due to your error) and no Whatnot-issued refunds.

In addition to the above three criteria, the following criteria will also apply to sellers in our Customer Service programme starting on January 1, 2025.

You respond quickly when buyers have Customer Service issues: You respond to at least 95% of buyer requests within 48 business hours, or have no more than three requests responded to outside this timeframe. A response counts as either replying to an order message or completing a Customer Service action, such as issuing a full or partial refund, providing a replacement item, or declining the buyer’s refund request.
You respond thoughtfully when buyers have Customer Service issues: You should have no more than three refund escalations overturned. If you exceed three refund overturns, you will still qualify if at least 99.97% of your orders have been completed without an overturned escalation.

Premier Shops will first be recognised on December 1, 2024, based on the period of October 22 through November 30. This programme is available to sellers globally.

*Eligible sellers must have generated at least £50,000 in sales, at least 250 orders, and hosted 10 live shows in the last 90 days. You also must have been a seller on Whatnot for at least 90 days, and your account must have a history of following our Community Guidelines. Local currency will be displayed in Seller Hub soon.

Tracking Your Progress

In the Seller Hub, you can see a summary of your progress against Premier Shop performance and eligibility criteria. You can access this view here or by accessing the Analytics page.

The best sellers are known for consistently providing top-tier service to their customers, so we will continue to evaluate sellers’ Premier Shop status every month. If your performance drops one month and you no longer meet the criteria, your Premier Shop status (and programme benefits) will not be renewed the following month.

Learn More

More information and FAQs on Premier Shop can be found in the Whatnot Help Center.

*For the first evaluation period on 12/1/24, we will evaluate sellers’ performance from 10/22/24 - 11/30/24. On the next evaluation period on 1/1/25, we will evaluate sellers’ performance from 10/22/24 - 12/31/24. Thereafter, performance will be evaluated on the full prior 3 calendar months.

You’ll see mention of a new Customer Service programme. Over the last few months in the U.S., we have been piloting a programme that allows sellers to simplify refunds and give you more control over the process. With this programme, you'll be able to manage eligible refund requests directly with your buyers, saving time and providing greater transparency for everyone.

This update is currently live for a small group of beta sellers to gather feedback and shape the final version of Customer Service before its wider release. We'll keep you updated as we expand availability.

Stay tuned for more product updates as we continue to build new tools to grow and manage your business on Whatnot. Check back here for our monthly roundups and more!

Happy selling!

– Whatnot Product Team

***Correction [October 23, 2024]***

In the original version of this post, we incorrectly stated that the GMV threshold for Premier Shop qualification was $50,000. The correct threshold is £50,000 (GBP), as reflected in the updated post. We apologize for any confusion this may have caused.