The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.

As we move into the final stretch of the year, we’re excited to introduce new features designed to help you streamline shipping, make the listing experience smoother than ever, and build your community.

Buyers flock to Whanot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new programme that helps the Whatnot community recognise sellers who uphold high standards of service.

As the seasons change, so do the ways we’re making it easier for you to grow your business on Whatnot. This month, we’ve rolled out exciting updates designed to help you streamline shipping and make it easier to get paid out on the go. Let’s dive into these new features and how they can make a difference in your selling experience.

This summer, we introduced Rewards Club in Beta, an achievement-based loyalty program to automatically recognize and reward your most active customers with custom perks you set like coupons and access to exclusive shows. Today, we're excited to share that Rewards Club is now live!

Our team’s work is guided by a simple vision: helping as many people as possible turn their passion into a business and make a living from what they love. Listening closely to your feedback, we’re excited to share key updates around fine-tuning your selling experience and making it easier than ever to start building a business on Whatnot. 

We’re always looking for ways to help our sellers bring in new buyers and make teamwork easier as they scale their operations. Read our latest product blog post to learn about Community Boost—a fun new way for shoppers to support their favorite sellers by boosting the discoverability of their show—plus a new Team Permissions tool to make it easier and more efficient to add employees to seller Whatnot accounts.

Introducing Rewards Club, an achievement-based loyalty programme to recognise and reward your most active customers with perks like coupons and access to exclusive shows. This always-on, easy-to-enter program tracks buyer interactions and delivers fun rewards and status for shoppers–boosting engagement, retaining buyers, and driving more sales to your business on Whatnot.

We’ve been working on new features to streamline your inventory across shows and your profile shop, and an update to Promote Tools so you can see your performance on a show and campaign level.

We’re excited to introduce new features to help you grow your business, including a fast and free delivery method and an improved breaking experience to sell break spots faster than ever: Free Pickup and a new Breaks feature.

Today, we’re excited to introduce two new features that integrate some of the best parts of live shopping with the convenience of asynchronous listings on the marketplace: Auctions and Video Listings.

We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.

It's been incredible watching so many of you go live for the first time, having fun with your first chatters, and making your first sale – but we know that along with that fun comes plenty of hard work and sometimes even a bit of anxiety as you prepare for your first show. While we released more than a feature a day last month, below are three new tools to help you feel confident and prepared heading into your show, plus three tips to help both new and experienced sellers succeed.

We’re just at the beginning of the next chapter for online shopping, and the next chapter for Whatnot too. As we look ahead, I’d like to take a moment to reflect and thank you for the incredible journey over the past year, and give you an update on our key priorities: helping you grow your business and succeed, continuing to expand to new categories and communities to bring more people to Whatnot, and building products and craft policies to ensure a trustworthy buying experience for everyone.

While Whatnot was built to create a safe, welcoming space for people to share their passions with others, a few years ago we recognized that the Sports Card community presented unique trust and safety challenges that needed solving.

Whatnot is one of the fastest-growing marketplaces in the world, and with that growth comes increased responsibility to ensure safety at every stage of the buying and selling experience.

With the Trust & Safety Metrics tab, sellers can now see their order fulfillment stats in real-time to make sure their shipment times, fulfillment rates, and cancellation rates aren’t negatively affecting their business.