News & Whatnot

Product, Latest, Community Danika McFeeley Product, Latest, Community Danika McFeeley

Introducing Whatnot Liveplex: NYCC’s Live Shopping Mall

This year, Whatnot will bring live shopping to the center of New York Comic Con (NYCC) with the debut of the Whatnot Liveplex, a 5,000-square-foot, shopping mall-inspired activation at the Javits Center. From October 8–11, the Liveplex will spotlight the people shaping what’s next in comics, collecting, and pop culture, with Whatnot sellers at the heart of the experience.

More than twice the size of last year’s footprint, the activation celebrates the collector communities that define NYCC, from comics and memorabilia to music and sports, in a way that only Whatnot can. Shoppers and fans can expect specialty shops, an arcade, exclusive product drops, and live programming from top sellers, artists, creators, and celebrity guests.

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