Holly and Jason are the dynamic duo behind Eluxe on Whatnot. Together for six years and in business together for two, they've combined their passion for resale with a strong partnership. With over 200k items sold and an impressive 1-day shipping average, they each bring their own flair to their Whatnot shows.

Black History Month is all about honoring the rich history, culture, and contributions of the Black community. At Whatnot, we’re celebrating by spotlighting a few Black-owned businesses that are making an impact on the platform and shaping the future of live shopping. Let’s show our support and celebrate their creativity!

In 2024, you transformed Whatnot into more than a marketplace—you built a global stage where every show tells a story. Our buyers around the world spent over 80 minutes daily immersed in your worlds, and our European community grew 400% as you brought fashion, luxury bags, electronics, coins, and more to eager new markets. Your innovation drove Whatnot to new heights: $3 billion in livestream sales, explosive growth in unexpected categories, and a doubling of first-time buyers. From vintage sneakers to rare collectibles, you've created something extraordinary: a place where passion meets possibility.

Our first and most important value at Whatnot is always listening to customers. It’s at the heart of everything we do, from the products we build to the policies we create to the categories we launch. This focus on being customer-first has guided us since day one; it’s shaped how we’ve grown and adapted to bring you the best experience.

Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding.

In a world often spotlighting young entrepreneurs, a different kind of success story is emerging on Whatnot—one that highlights seasoned sellers harnessing their expertise and passion to thrive in live shopping. These sellers, with backgrounds as diverse as vintage jewelry, trading cards, and collectibles, are not only adapting to the fast-paced digital marketplace but excelling in it. Their journeys demonstrate the power of embracing innovation, staying true to one’s passions, and finding community in unexpected places.

As we look to 2025, search trends on Whatnot point to key themes shaping the future of your business: authenticated collectibles emerging as alternative assets, storytelling deepening connections, and category lines blurring as live shoppers diversify—from cards to rare plants, vintage fashion to ancient coins. 

December 6, 2024, marks a major milestone—Whatnot’s 5th anniversary! Over these five years, the platform has grown from a small startup into a thriving community that empowers people to transform their passions into businesses. This journey wouldn’t have been possible without the dedicated sellers, buyers, and team members who make Whatnot what it is today.

To celebrate, we’re spotlighting a few of the sellers and employees who were instrumental in shaping our story.

With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.

Meet Liezel, the co-owner of Tejas Plants and Gifts, who turned her passion for plants into a thriving business. Her entrepreneurial journey is nothing short of inspiring.

As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.

Today 11/11 marks an important day in American history as we honor our Veterans who have bravely served the country. We’re proud to shine a spotlight on a few of the exceptional Veteran business owners who are making a meaningful impact within the Whatnot community.

Sellers on Whatnot are gearing up their shops for arguably the busiest months of the year. With shoppers eager to find unique gifts for loved ones, now is the perfect opportunity to tailor your approach to not only boost your sales but also help your customers get exactly what they need. In this post, we’ll share valuable tips from a few Whatnot sellers to ensure you’re prepared to make the most of the festive shopping season.

What better way to celebrate the frightful festivities than with the Whatnot community? Here are three ways you can have a hauntingly good time on your Whatnot shows.

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.

In honor of Hispanic Heritage Month, we’re proud to shine a spotlight on the exceptional Hispanic and Latin business owners who are making a meaningful impact within the Whatnot community. Their entrepreneurial spirit, hard work, and inspiring success stories are a testament to their dedication and resilience. Today, we’re excited to share the journeys and contributions of a few outstanding Whatnot sellers.

Get ready to go from skilled seller to complete Whatnot expert. Here are 3 more tutorials that dive deeper into tools available to all sellers to amplify your business and your buyer's experience.

Now that you’ve successfully gone live, it’s time to fulfill your orders! We’ve put together 5 helpful tutorials to help guide you through the shipping process.

Every July, over 130,000 collectors and fans gather in San Diego for the ultimate pop culture and collectibles convention. From its 1970 origins as a small comic book show, the convention has evolved into a major event where Hollywood studios promote their latest releases. Throughout its evolution, it maintains its status as the most important event on the calendar – not just in comics, but also in toys and the broader collectibles space.

Every second a sports or trading card is sold on Whatnot. And every summer, the Whatnot community and the hobby at large gather at the largest sports card and memorabilia convention in the U.S: The National Sports Collectors Convention. This year, we’re headed to Cleveland, Ohio from July 24-28.