Whatnot Celebrates Black-Owned Businesses
Black History Month is all about honoring the rich history, culture, and contributions of the Black community. At Whatnot, we’re celebrating by spotlighting a few Black-owned businesses that are making an impact on the platform and shaping the future of live shopping. Let’s show our support and celebrate their creativity!
Patrick, also known as Friday, is the founder of What's Crackin' Collectibles. As a Black business owner in 2025, Patrick is proud to be paving the way for more BIPOC entrepreneurs in an industry where representation has often been lacking. Selling on Whatnot has allowed him to turn his love for trading cards, comics, and fandom items into a successful venture, all while engaging with a community he’s passionate about. His advice for newcomers? Don’t worry about how many followers you have, just focus on building your network like he has with his "Crackin' Crew.” Have fun and invest in tools, like a thermal label printer, that will make a huge difference in your business.
“Growing up and even now we don’t see very many people that look like me owning businesses like this even though the BIPOC community is heavily involved.”
People call her “thethriftyrichchick" but you can also call her Telicia. She is a fashion-forward entrepreneur based in Atlanta, GA, selling contemporary clothing, shoes, and accessories for both men and women. For Telicia, running her own business is about forging her own path, embracing her culture, and creating opportunities for others to feel confident and empowered. One of her favorite things about Whatnot is the sense of community she’s built, where people from all backgrounds connect and become like family.
“Some advice I’d give to new sellers is JUST START! Show up as your authentic self in every show because authenticity builds community.”
A New York City native, Cazemba "KantoCaz", is making his mark on Whatnot ripping and shipping Pokemon cards. For Caz, one of the most exciting aspects of being on Whatnot is the energy and special moments that can happen during a live show. For example, when he pulled a Gengar Vmax for one of his regular bidders, creating an unforgettable moment for everyone who witnessed especially Caz as he was able to give back to one of his loyal supporters. His advice to future business owners is simple: start with what you’re knowledgeable about, remain consistent, and don’t be afraid to put yourself out there.
“Being a Black business owner in 2025 means embracing resilience, creativity, and community. It’s about building generational wealth, breaking barriers, and showing others that success is possible in any industry.”
Running "new2uluxuryboutique," this seller offers high-quality preowned luxury items with a personal touch. She takes pride in overcoming challenges and helping create a more inclusive space for future entrepreneurs. What she loves most about selling on Whatnot is the direct connection with customers, especially when they come back to share their excitement after getting their items. Her words of wisdom for new business owners are to believe in yourself, embrace your style, and connect with your audience. With consistency, devotion, and transparency, you can create an experience that keeps people coming back.
“As a Black business owner today, we still face barriers, yet we also have unprecedented access to resources, networks, and platforms that can amplify our voices and businesses. ”
Wayne, the owner of Bad Bunny Golf Shop in Richmond, Virginia, runs his business alongside his son-in-law, Des, selling both new and preloved golf clubs and accessories on Whatnot. After serving 23 years in the U.S. Army and 20 years in the federal government, Wayne retired and turned his knowledge of sales into a successful golf business. Within one week on Whatnot, he had sold more than he had in an entire month on other platforms. His advice for new business owners: be authentic, be patient as you grow, and enjoy the process of learning and adapting.
“For me, it’s about building something that not only benefits me but also inspires others—especially young Black entrepreneurs—who may not always see themselves reflected in the business world.”
Latasha, the face behind "latashamariethriftway" on Whatnot, combines her passion for fashion and teaching as an elementary educator who loves rocking secondhand pieces in the classroom. Based in Northern California, she started her journey on Whatnot in August 2022, selling a mix of clothing, earrings, and more. One of her favorite things about Whatnot is the vibrant community that fuels her energy—no matter how tired she is, the support she receives from others keeps her motivated. Her recommendations for new business owners are simple: surround yourself with like-minded people, believe in yourself, and celebrate every victory, big or small.
“Everyone will have an opinion on what your business should do, but stay true to your vision, educate yourself, and celebrate your wins.”
This Black History Month, let’s celebrate the powerful impact of Black entrepreneurs who are breaking barriers and inspiring future generations. By supporting Black-owned businesses this month and all year round, we can amplify diverse voices and create lasting change. 💛
