As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.

Today 11/11 marks an important day in American history as we honor our Veterans who have bravely served the country. We’re proud to shine a spotlight on a few of the exceptional Veteran business owners who are making a meaningful impact within the Whatnot community.

Sellers on Whatnot are gearing up their shops for arguably the busiest months of the year. With shoppers eager to find unique gifts for loved ones, now is the perfect opportunity to tailor your approach to not only boost your sales but also help your customers get exactly what they need. In this post, we’ll share valuable tips from a few Whatnot sellers to ensure you’re prepared to make the most of the festive shopping season.

What better way to celebrate the frightful festivities than with the Whatnot community? Here are three ways you can have a hauntingly good time on your Whatnot shows.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

In honor of Hispanic Heritage Month, we’re proud to shine a spotlight on the exceptional Hispanic and Latin business owners who are making a meaningful impact within the Whatnot community. Their entrepreneurial spirit, hard work, and inspiring success stories are a testament to their dedication and resilience. Today, we’re excited to share the journeys and contributions of a few outstanding Whatnot sellers.

At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.

Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.

As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!

This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!

We’re celebrating Pride Month by highlighting some of our remarkable LGBTQ+ sellers on Whatnot who make a significant impact on the community, simply by being true to themselves.

In celebration of Asian American Pacific Islander Heritage Month, we want to give a big shout-out to all the amazing AAPI business owners leaving their mark on the Whatnot community. We commend and celebrate their entrepreneurial endeavors, inspiring hard work, and their ongoing success. In this blog post we’ll highlight the stories, achievements, and awesome contributions of a few incredible sellers on Whatnot.

At Whatnot, we’re always working hard to keep the platform a fun and trustworthy place. So today, we want to provide you with an update on how we’re tackling scams on Whatnot: detecting bad actors more quickly, shutting down their accounts, and preventing them from coming back.

Today, we’re excited to introduce two new features that integrate some of the best parts of live shopping with the convenience of asynchronous listings on the marketplace: Auctions and Video Listings.

In celebration of Women’s History Month, we want to give a big shout-out to all the amazing women leaving their mark on the Whatnot community and celebrate their entrepreneurial spirit, boundless creativity, and sheer brilliance. In this blog post we’ll highlight the stories, achievements, and awesome contributions of a few incredible sellers on Whatnot!

Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.

Every day Black sellers on Whatnot are going live, bringing people together, and helping elevate the world of live shopping. To honor the Black community on Whatnot and celebrate Black History Month in the U.S., join us in shining a spotlight on a few Black sellers as they share their incredible stories, thoughts, and inspirations.

It's been incredible watching so many of you go live for the first time, having fun with your first chatters, and making your first sale – but we know that along with that fun comes plenty of hard work and sometimes even a bit of anxiety as you prepare for your first show. While we released more than a feature a day last month, below are three new tools to help you feel confident and prepared heading into your show, plus three tips to help both new and experienced sellers succeed.

One of the exciting challenges that comes with starting on a new platform is gaining a following. There are plenty of ways to use in-app tools, social media, and your creativity to make it easier to gain an audience and build your brand. We want all of our sellers to succeed and find their community, so here are some tips to help you market your business on and off Whatnot.

We’re just at the beginning of the next chapter for online shopping, and the next chapter for Whatnot too. As we look ahead, I’d like to take a moment to reflect and thank you for the incredible journey over the past year, and give you an update on our key priorities: helping you grow your business and succeed, continuing to expand to new categories and communities to bring more people to Whatnot, and building products and craft policies to ensure a trustworthy buying experience for everyone.

As we kick off a new year, the Whatnot community is looking ahead for more ways to grow their businesses and cultivate belonging on Whatnot.

Let’s take a look at the top 5 themes our community has for their 2024 resolutions.