Product Updates: Drive More Sales With Auctions and Video Listings
Hello again! It's the Whatnot Product Team, and we’re back with more product updates.
Live shows are the beating heart of Whatnot – driving connection and creating a fun, personalized shopping experience for buyers. Live selling means you can respond to buyer interests in real-time (got any size 12s?!) negotiate offers, and experience the excitement from chat when you drop a prized Lego fig, break a huge card, or put an especially cool piece up for sale. Today, buyers are watching two million hours of live shows every week on Whatnot. That’s the equivalent of watching 5.5 million episodes of Pokémon, or over 1.3 million football matches!
While live shows will always be the core of Whatnot, marketplace listings have become an important complement to your business, driving discovery of your products and shows when you’re not live, and enabling you to feel confident running high-priced items without worrying if the right buyers showed up to that particular show.
Today, we’re excited to introduce two new features that integrate some of the best parts of live shopping with the convenience of asynchronous listings on the marketplace: Auctions and Video Listings.
Discover 'Auctions': Your 24/7 Selling Solution on Whatnot
We've been developing a new way to sell that combines the excitement of live auctions with the benefit of building an audience around an item over a full week. "Auctions" (formerly known as “Anytime Auctions”) let you run a product auction for a longer duration outside of your shows. And because this is Whatnot, you can also pin it within your live shows to drive engagement and bids or share the hype of its final moments. This new option improves discoverability for shoppers and is a great way to sell higher-value items.
As part of this, we’re also revamping how buyers can track their bids, purchases, and offers activity this month – so keep your eyes peeled for more updates here.
Auctions are now live in select categories like Sports Cards, rolling out to other categories soon. In keeping with what we’ve learned about successfully launching new categories – make sure there are a lot of great sellers so buyers have a great experience – we're launching Auctions through a waitlist by category. Do you have amazing items you want to sell by Auction? Join the waitlist here.
New Video Listings for a richer marketplace presence
Now in Beta, Video Listings lets you bring some of the energy from your shows into your listings – even when you’re not going live. Video listings are the same as the listings your viewers are used to seeing, with a powerful upgrade: when they view one of these listings, they'll see a short video preview that draws them in and sparks interest in your product.
To create a video listing, just access the listings creation flow as you normally would (i.e., tap “+” button on the bottom home navigation, and then “List an Item”). You can reference this Help Center article for more tips and FAQs.
Stay tuned for more product updates as we continue to build new tools to grow and manage your business on Whatnot. Check back here for our monthly roundups and more!
— Whatnot Product Team
