We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.

Seller Provided Support (SPS) gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. SPS is rolling out to all US sellers in 2026.

This month’s updates are designed to give you more control over the buyer experience, reduce friction, and capture demand as it happens.

Whatnot now integrates with Shopify.

This month’s updates are built to help you show up in the right places, capture buyer demand, and expand into what’s next.

We’re excited to announce the Whatnot Seller Summit, our first Whatnot-owned event coming to Austin, Texas, on April 25th, 2026. It’s a full-day, in-person experience that gives sellers the tools, knowledge, and confidence to take the next big leap in their business. This isn’t just about learning what to do; it’s about understanding why it works, how to apply it in your own shows, and building something scalable and meaningful over time.

We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

Get ready to go from skilled seller to complete Whatnot expert. Here are 3 more tutorials that dive deeper into tools available to all sellers to amplify your business and your buyer's experience.

Now that you’ve successfully gone live, it’s time to fulfill your orders! We’ve put together 5 helpful tutorials to help guide you through the shipping process.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.

This weekend, sellers across categories are bringing out their best inventory to grow their business among new audiences for a marathon of 650+ shows on May 4th and 5th.

Comics Legends Todd McFarlane, Rob Liefeld and Tyler Kirkham Return to Whatnot to Offer Fans One-of-a-Kind Collectibles, Including the Iconic SPAWN Funny Car

Today, we’re excited to introduce two new features that integrate some of the best parts of live shopping with the convenience of asynchronous listings on the marketplace: Auctions and Video Listings.

Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.