In 2021, Whatnot showed up to the National Sports Collectors Convention with a 10-foot-by-10-foot booth. One table. Most people walking the floor had never heard of us.

We've been back every year since, each one bigger than the last. This year we're coming with a 20,000-square-foot space. The distance between that first table and where we are now isn't a story about us. It's about the community that made Whatnot the home of the hobby.

While sports cards remain one of the most popular shopping categories on Whatnot, fashion has grown to be the largest category by order volume. This was especially reflective during the peak of the tournament, where soccer jersey searches grew faster than sports card searches, jumping nearly 230% with about 3x times more people searching than the month before. 

This month's updates are focused on new ways to spot demand, improve discoverability, and connect with interested buyers.

Whatnot sellers just hit one billion orders.

A billion is a big number. But what makes this milestone special is what it represents.

Every one of those orders started with a seller going live to share something they're passionate about and a buyer choosing to show up. That billion includes first sales, businesses that went full-time on Whatnot, teams that grew from one person to many, and communities built around shared interests.

We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.

Seller Provided Support (SPS) gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. SPS is rolling out to all US sellers in 2026.

This month’s updates are designed to give you more control over the buyer experience, reduce friction, and capture demand as it happens.

Whatnot now integrates with Shopify.

This month’s updates are built to help you show up in the right places, capture buyer demand, and expand into what’s next.

We’re excited to announce the Whatnot Seller Summit, our first Whatnot-owned event coming to Austin, Texas, on April 25th, 2026. It’s a full-day, in-person experience that gives sellers the tools, knowledge, and confidence to take the next big leap in their business. This isn’t just about learning what to do; it’s about understanding why it works, how to apply it in your own shows, and building something scalable and meaningful over time.

We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

Get ready to go from skilled seller to complete Whatnot expert. Here are 3 more tutorials that dive deeper into tools available to all sellers to amplify your business and your buyer's experience.

Now that you’ve successfully gone live, it’s time to fulfill your orders! We’ve put together 5 helpful tutorials to help guide you through the shipping process.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.

This weekend, sellers across categories are bringing out their best inventory to grow their business among new audiences for a marathon of 650+ shows on May 4th and 5th.