We're rolling out referral codes to make it even easier for you to give free money to buyers who shop your Whatnot shows. Your existing referral link will still work as usual, and this new option gives you more ways to share savings with your Whatnot community and drive new buyers to your show. Here’s how it works:
Finding your referral code: Tap the yellow gift icon at the top of the app home screen to enter the Referral Hub and access your personal referral code.
Sharing your referral code: Share your code with your community on social media, in videos, on podcasts, really anywhere!
Applying your referral code: To redeem your referral code, your new potential buyers will need to apply your code to their Whatnot Wallet and enter your code in the ‘Promotion code’ field. They can also redeem referral codes during checkout for Buy-It-Now items.
Improving the Discovery of Your Shows and Products
Every time you start a show or list a product in the marketplace, it's our goal to get you in front of as many relevant viewers as possible. One critical element in doing that is categories, which are the clearest signal we get of what you’re selling and what buyers are looking for. Having done extensive analysis and testing, we’ll be making some changes in the coming months to how categories fit within the broader Whatnot ecosystem, all with the goal of growing engaged audiences. You should expect to see the following:
Fewer but denser top level Categories with larger audiences, and more Communities/Sub-categories underneath to maximize the number of buyers who see your shows.
More communities included in the “And Whatnot” Category, making it a more fun and exciting place to sell with more opportunities for sellers in smaller communities to grow together.
More flexible show scheduling tools to more easily find the right Category and Community to sell in, with the ability to change your Category and show details in the middle of the show to target a new audience.
Dedicated fields for Show Formats and Auction types like Breaks, Mystery, $1 Starts, and Sudden Death so we can better improve recommendations and filtering for buyers
We’re excited to build new ways to make it easier for sellers to sell more regularly in multiple categories and communities, or to more easily break through when they’re trying to reach a new audience. These changes will help support a variety of improvements we’ll be making to the discovery experience and recommendation systems throughout the year.
– Whatnot Product Team
