Product Updates: Introducing Seller API, Improved Discovery and Referral Codes
Hello again friends, it's the Whatnot Product Team and we’re back with more product updates. We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.
We are excited to share that our Seller API is now available to select beta partners, making it easier to keep your inventory in sync with your Whatnot storefront and other sales channels, and provide real-time notifications for orders so you’re always up to date on what's moving.
With the Whatnot Seller API, you no longer have to manually update your inventory or risk overselling products on other channels. Instead, you can focus on building your community on Whatnot and letting buyers shop your entire, up-to-date inventory from your livestreams and profile.
If you are interested in applying for our private beta period, please fill out this form. We can't wait to see what you do with the Seller API.
An Easier Way to Share Savings with Referral Codes
We're rolling out referral codes to make it even easier for you to give free money to buyers who shop your Whatnot shows. Your existing referral link will still work as usual, and this new option gives you more ways to share savings with your Whatnot community and drive new buyers to your show. Here’s how it works:
Finding your referral code: Tap the yellow gift icon at the top of the app home screen to enter the Referral Hub and access your personal referral code.
Sharing your referral code: Share your code with your community on social media, in videos, on podcasts, really anywhere!
Applying your referral code: To redeem your referral code, your new potential buyers will need to apply your code to their Whatnot Wallet and enter your code in the ‘Promotion code’ field. They can also redeem referral codes during checkout for Buy-It-Now items.
Improving the Discovery of Your Shows and Products
Every time you start a show or list a product in the marketplace, it's our goal to get you in front of as many relevant viewers as possible. One critical element in doing that is categories, which are the clearest signal we get of what you’re selling and what buyers are looking for. Having done extensive analysis and testing, we’ll be making some changes in the coming months to how categories fit within the broader Whatnot ecosystem, all with the goal of growing engaged audiences. You should expect to see the following:
Fewer but denser top level Categories with larger audiences, and more Communities/Sub-categories underneath to maximize the number of buyers who see your shows.
More communities included in the “And Whatnot” Category, making it a more fun and exciting place to sell with more opportunities for sellers in smaller communities to grow together.
More flexible show scheduling tools to more easily find the right Category and Community to sell in, with the ability to change your Category and show details in the middle of the show to target a new audience.
Dedicated fields for Show Formats and Auction types like Breaks, Mystery, $1 Starts, and Sudden Death so we can better improve recommendations and filtering for buyers
We’re excited to build new ways to make it easier for sellers to sell more regularly in multiple categories and communities, or to more easily break through when they’re trying to reach a new audience. These changes will help support a variety of improvements we’ll be making to the discovery experience and recommendation systems throughout the year.
Stay tuned for more updates on the Seller API and category improvements as we continue to build more ways to make it easier to manage and grow your business on Whatnot. Check back here for our monthly roundups and more!
– Whatnot Product Team
