Give Your Beauty Liveshows A Makeover
Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.
Share Your Knowledge
At the core of livestream shopping is the opportunity for education. Getting into the beauty industry can be daunting when you’re faced with a vast option of products and no clue where to start. For example, what is primer and what does it do? What’s so great about the Dyson Airwrap? By turning your live show into an educational opportunity that showcases technique demonstrations, product explanations, and interactive Q&As, you can connect with viewers on a different level helping them go from beauty novice to expert.
Transparency is Key
In today’s beauty world, transparency is taking center stage, and livestream shopping offers a level of visibility that stock photos or pre-recorded videos can’t match. You can use your Whatnot shows to demonstrate requests that will help match the buyer to the right products for them. Live color swatching, showcasing different textures, and displaying shades on various skin tones are all examples of how you can help build trust and loyalty among your audience. This openness promotes inclusivity in an authentic way by catering to diverse needs because beauty is for everyone.
Partner Up
Another way to uplevel a show is to bring in someone else who’s knowledgeable to co-host! Whether you’re demonstrating a new foundation application technique, how to use different types of brushes, or explaining the unique ingredients of a blush, you can elevate a buyer’s experience by introducing subject matter experts for specific shows.
Curate The Experience
Part of the fun of the beauty industry is discovering new brands and trying out trends. You can make this easier for your buyers by curating your shows around certain trends, product launches, or other themes. Think of your shows as not only the beauty content we know and love from watching beauty influencers on social media but also the one-stop shop to get those same products being used in the moment. Whether someone wants to try out the ‘Clean Girl’, ‘Mob Wife’, or whatever aesthetic comes next, you are at the forefront of helping others discover and try out their next look.
Going hand in hand with curating a good theme, you also need to curate the products in your show. In addition to ensuring you have enough quantity, the quality of your items really matters. For all cosmetic items, they cannot be opened, used, or beyond their expiration date. For more details, you can check out our Cosmetics Policy in our help center.
Foster Your Community
Live shopping is grounded in community while traditional shopping often feels solitary, whether browsing online or wandering through store aisles. Livestream platforms have transformed that experience into a vibrant one, where sellers and audiences can share in the excitement together over our favorite products and techniques across cosmetics, skincare, and haircare. By encouraging viewers to share their beauty tips or experiences in the chat, using live features like polls and co-hosting, giving back to your viewers with giveaways, and building a following on Whatnot, you can make shopping interactive and fun, and keep buyers coming back time and time again.
Looking ahead, livestream shopping will continue to play a pivotal role in the evolution of the beauty industry, deepening connections and redefining how we interact with and shop for beauty products. So hop in the app and check out the Beauty category on Whatnot today to discover your newest obsession. 💖
