Today, we’re releasing our 2027 Consumer Trends Report, exploring the products, trends and communities we expect to shape how consumers shop, collect and connect in the year ahead. The report brings together Whatnot platform data, insights from our shoppers around the world, and the perspectives of sellers who know their communities best.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

From Friday, April 5 to Sunday, April 7, the Whatnot Spring Sale will feature your favorite brands at incredible deals including COS, Rag & Bone, Dior, Skims, Free People, and more – all at 70% off or more.