We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

Live shopping has arrived in the mainstream. Whatnot crossed more than $6 billion in sales in 2025, more than doubling from the previous year, as millions of Americans embraced a more interactive way to find what they love.

Coin collecting has long been celebrated for its rich history, rarity, and vibrant community. But now, it's also about access, energy, and real-time connection. Whatnot is bringing this timeless hobby into the digital age - where collectors, dealers, and everyday enthusiasts are showing up live to buy, sell, and celebrate coins together.

From world coins to rare proofs and pre-33 gold, the Coins & Money category has evolved into one of Whatnot’s most dynamic and fastest-growing spaces. And it's just getting started.

Our recent survey targeting SMB leaders across the U.S. revealed that more than half (51%) are actively looking to diversify their revenue streams as they are not confident about how their businesses will succeed with tariffs and potentially worsening economic conditions. 

However, for businesses going live on Whatnot, that’s not the case. Nearly 90% of Whatnot sellers are highly optimistic about their economic outlook, and 76% expect to grow their business.

Whether you’re a lifelong angler or a weekend camper with gear to spare, the Outdoor category on Whatnot is officially open – and growing fast. This category brings together passionate communities of sellers and buyers who love the thrill of the outdoors and the energy of live shopping.

Today, Labubus are flying off the shelves and onto our backpacks, handbags, major auctions, and wherever else our hearts desire. While these fuzzy monsters are increasingly difficult to purchase in-store, we’ve seen a massive demand for them across Whatnot.

Luxury handbags aren’t just statement pieces—they’re personal, valuable, and in high demand on Whatnot. Whether you’re reselling your first bag or scaling an existing business, Whatnot makes it easy to connect with buyers in real time, showcase your inventory through live demos, and build a following that’s here for more than just the product—they’re here for the show.

This month, we’re introducing tools that provide more insight into your business’s needs and new features to show appreciation for your most loyal customers—plus more control with OBS to run your shows smoothly.

Whatnot is growing, and we've refreshed our look to reflect the many communities - present and future - that make Whatnot the best place to shop, sell, and connect around the things we love.

Golf isn’t just a game on Whatnot. It’s a thriving, fast-growing category that’s ready for sellers to tee up. Whether you’ve been listing pre-loved clubs in your local pro shop or you’re brand-new to the world of golf retail, Whatnot offers a unique way to connect with enthusiastic buyers, move product, and build a standout brand. 

This month, we’re introducing updates to showcase your shipping speed and simplify how you schedule and promote shows.

WhatnotCon is back—and it’s set to be the biggest weekend in collectibles all year. From May 15–18, Whatnot transforms into a digital convention with four days of standout shows, limited-edition products, and headlining creators across Comics, Toys, Coins, TCG and more.

Dakota, owner of Adudehits, just made history. At 25 years old, she’s not only the first woman-owned business to surpass $1 million in weekly sales on Whatnot—she’s also the first female-led breaking company ever to reach that milestone. What started as a small sneaker-selling operation in Boca Raton, Florida, has scaled into a full-blown enterprise: a team of over 40 people, multiple live-selling channels, and millions in GMV across categories like sports cards, collectibles, and clothing.

Running a business on Whatnot means wearing a lot of hats—going live, packing, shipping, and doing it all with your buyers in mind. This month’s updates are focused on helping you stay organized, save time, and grow with confidence. From keeping tabs on performance to moving through fulfillment faster and making notifications more actionable, these improvements are designed to help you stay focused and in control.

We're excited to share our first-ever European Market Report, showcasing data from sellers across platforms and Whatnot that confirms that livestream shopping is here to stay. Engagement is deep and growing, with 340,000 hours of livestreams watched weekly across Europe—the same amount of time visitors spend exploring The Louvre each week.

Disney pins have evolved from simple souvenirs into a $100 million market, enchanting fans across the globe. The growing popularity of limited-edition releases and pin trading has significantly contributed to their value, with rare pins now commanding high prices. Whatnot has played a key role in this trend, allowing collectors to buy, sell, and trade pins, making Disney pins a prominent force in both the physical and digital marketplaces.

Every feature we introduce is focused on delivering real impact—whether that’s saving time, increasing efficiency, or growing your audience. Each of this month’s updates reflects that philosophy. Variants (now in beta) let you offer multiple product options in a single listing. New payout tools give you better visibility into your earnings so you can plan ahead with confidence. And with Rewards Club Season 3, it’s easier than ever to manage your loyalty program while adding personal touches to engage your customers.

Holly and Jason are the dynamic duo behind Eluxe on Whatnot. Together for six years and in business together for two, they've combined their passion for resale with a strong partnership. With over 200k items sold and an impressive 1-day shipping average, they each bring their own flair to their Whatnot shows.

We’re starting 2025 with updates designed to save you time, broaden your reach, and better connect with buyers everywhere. From tracking the impact of your livestream promotions to making product creation faster and extending giveaways to include overseas buyers, these updates are here to help you sell smarter and more effectively this year.