A Refreshed Look for Whatnot
Whatnot is growing, and we've refreshed our look to reflect the many communities - present and future - that make Whatnot the best place to shop, sell, and connect around the things we love. Starting today, you’ll see updates to our logo, colors, and our “W” symbol, still representing two hearts coming together: buyers and sellers connecting in real time.
The updated look keeps the parts of Whatnot you already know, like our bright yellow, and adds more flexibility and personality to better reflect the real people, unique products, and everyday moments that make Whatnot feel personal and community-driven. The first place you’ll see our new logo is in our new app loading screen, which rolls out today. Open the Whatnot app to take a look.
We know many of you use backgrounds, thumbnails, and templates to promote your businesses and shows, so we’ve updated these assets with our new branding and made sure they’re easy to download and use in your show materials and beyond. You can access our new branding here. Make sure you save the link; we’ll be updating this as more assets are available.
To celebrate, we’re launching a special collection of official merch, including a Whatnot logo tee and hoodie. We know many of you have been asking for this for a while, so we’re excited to open up orders in the next few weeks. We’ll let you know as soon as it’s available.
This refresh is just one step in a much bigger journey. As Whatnot grows, we’re committed to building a brand, and a platform, that reflects the creativity, energy, and passion of the people who make it great. Thanks for being part of it. We can’t wait to see where you take it next.
