Why Golf on Whatnot May Be Your Next Big Opportunity
Golf isn’t just a game on Whatnot. It’s a thriving, fast-growing category that’s ready for sellers to tee up. Whether you’ve been listing pre-loved clubs in your local pro shop or you’re brand-new to the world of golf retail, Whatnot offers a unique way to connect with enthusiastic buyers, move product, and build a standout brand.
We’ve seen sellers use Whatnot to build full-time businesses, collaborate with brands, and even bring golf legends into their streams. ChipnPutt grew his business revenue over 50% within his first two months on Whatnot—reaching $44,000 total sales through live sales. He goes live five times a week and he’s now expanding into branded towels and bags as he builds his golf empire.
The GHQ Crew, a Texas-based seller and part-time pastor, made $100,000 in a single show and is now tracking toward $1 million annually.
The opportunity is wide open, and the momentum is only growing.
A Rapidly Growing Community of Buyers
We’re seeing more golfers join Whatnot every day, with 80% growth in golf buyers over the last six months. These buyers aren’t just browsing; they’re ready to discover and invest in top-tier gear. In fact, the average golf viewer spends $300 a month on everything from high-end clubs to limited-edition caps and gloves.
And here’s the kicker: shoppers on Whatnot tune in for about 6.5 hours of golf shows each week—more than the 3–6 hours many devote to televised tournaments. That’s a built-in community of motivated buyers looking to upgrade their gear, have fun doing it and make new connections with fellow golf enthusiasts.
During our recent two-day “Season Opener Showcase” event on Whatnot, celebrating the Masters Tournament, sellers more than doubled their order volume—proving just how powerful events on Whatnot can be for driving engagement and sales.
Tapping into Golf’s Growing Appetite
Our latest survey shows that over half of golf enthusiasts plan to invest in new products—but they want more than just clubs. Apparel, training aids, gloves, accessories, and collectibles all play a part in the broader golf lifestyle. By offering multiple product lines, you can become a one-stop shop that keeps buyers coming back.
What Golf Buyers Are Saying
To help sellers better understand the opportunity, we partnered with Censuswide to survey golf enthusiasts across the U.S. The findings confirm what we’ve already seen on Whatnot: today’s golfers aren’t just spending—they’re looking for connection, entertainment, and more ways to bring the sport into their everyday lives. Here’s what’s driving their behavior:
They’re prioritizing golf—and building community online.
Golf fans spend 6.5 hours a week watching live shows on Whatnot—more than they spend watching televised tournaments
60% of golfers spend at least 4 hours a week playing during peak season
28% say they spend more time on golf than with their significant other (39% for Gen Z)
They’re spending big.
55% of golfers plan to invest in new gear this year, with an average budget of $1,121
1 in 5 expect to spend $5,000–$9,999 on memberships, lessons, and travel
Millennials are the highest spenders, averaging $4,557 annually
They’re shifting from in-store to interactive.
43% now buy golf gear online; that jumps to 59% for Gen Z
36% watch product demos or livestreams before buying
27% say a livestream convinced them to make a purchase
For sellers, this means one thing: golf buyers aren’t just ready to shop—they’re ready to engage. And Whatnot is where they’re showing up.
Building Your Brand Beyond the Course
When you sell on Whatnot, you’re extending your storefront beyond the walls of a pro shop, reaching a nationwide (and sometimes global) community of passionate fans. And it’s not just about transactions: by sharing your expertise and stories behind the products, you’re creating an experience that resonates with your audience.
Expanding Your Reach Through Travel & Beyond
Golfers aren’t just gearing up for their local fairways—they’re also hitting dream courses and exotic destinations. In our survey, 34% plan to spend $2,000–$4,999 on travel, green fees, and more this year. Consider how you can capitalize on that excitement: travel-themed accessories, unique course merchandise, or gift bundles for upcoming golf trips can help you stand out.
Ready to Tee Off?
If you’re looking to break into the golf category—or level up what you’re already doing—now’s the perfect time. Check out our Golf Selling Guide for tips on sourcing inventory, branding your shows, and building buyer trust. Then, go live to share your products, engage with a dedicated audience, and take part in a fast-growing community that’s redefining how people buy and sell golf gear. We can’t wait to see you drive your business forward!
Methodology
The research was conducted by Censuswide, among a sample of 2,000 US Golf Enthusiasts. The data was collected between March 25, 2025 – March 31, 2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
