The New Basecamp for Outdoor Sellers Is Live – on Whatnot
Whether you’re a lifelong angler or a weekend camper with gear to spare, the Outdoor category on Whatnot is officially open – and growing fast. This category brings together passionate communities of sellers and buyers who love the thrill of the outdoors and the energy of live shopping. From tents and camping cookware to tackle boxes, rods, and vintage reels, there’s space for every kind of seller to plug in and go live.
More Than Gear: A Community That Shows Up
What makes Outdoor different on Whatnot is the community – it’s not just about gear, it’s about the people who show up for it. Sellers aren’t just retailers; they’re storytellers, teachers, and part of a close-knit community that supports one another beyond the stream. One seller began by clearing out their personal gear and quickly found an audience eager for more, growing their business by ~925% in weekly gross revenue in three months. Another, who started as a buyer, now streams full-time and helps newcomers feel at home with setup tips and product recommendations, and even organizes community raid trains.
Growth on the Trail: Three Times the Buyers Since Last Year
Interest is rising fast. Weekly buyer volume in Outdoor has grown over 70% in the past month alone, and year-over-year growth is up more than 300%. Shows in categories like camping and fishing are pulling up to hundreds of bookmarks, and sellers are seeing more potential buyers than ever before.
Ready to Go Live? The Adventure Starts Here
So if you’ve got outdoor goods ready to go – or you’re looking for a new category to expand into – consider this your invitation. The gear’s great, the community’s strong, and the campfire’s already lit. All that’s missing is your live show. Explore the category to see how other sellers are rising to the occasion.
Be sure to check out our upcoming Venture Beyond event running this weekend, July 26th and 27th, where select sellers are giving away 50 Annual National Parks Passes to buyers across different shows.
