Product Spotlight: Promote Tools Dashboard, Barcode Scanner, and International Giveaways
A new year brings new tools to help you grow your business on Whatnot. We’re starting 2025 with updates designed to save you time, broaden your reach, and better connect with buyers everywhere. From tracking the impact of your livestream promotions to making product creation faster and extending giveaways to include overseas buyers, these updates are here to help you sell smarter and more effectively this year.
Measure Your Impact with Promote Tools Dashboard
Promote Tools help you showcase your livestreams across Whatnot feeds, driving visibility and engagement. Now, with the Promote Tools Dashboard on Web, you can track the effectiveness of your promotions and understand their impact on your business.
The dashboard provides insights like:
Audience Reach: Number of impressions your promotions generate.
Discovery Conversion: Click-through rates, sustained viewership, and new followers.
Buyer Conversion: First-time buyers gained and how much money you make for each dollar you spend on promotions.
Promotions help you reach new buyers and grow your audience. With these detailed insights, you can refine your strategy, focus your spending, and maximize your results. Top-performing sellers who promote their shows regularly observe 2-3x returns on their promotion spend.
Explore the Promote Tools Dashboard in Seller Hub on Web to see the value previous promotions have driven for your business and prepare for your next show.
Coming soon: Additional insights to help you understand how to grow. We’ll also be launching a mobile version to make tracking promotion results even easier.
Create Product Listings Faster with Barcode Scanner on Web
Creating high-quality listings just got faster and easier. The new Barcode Scanner on Web lets you enter a product’s barcode, automatically filling in key fields like title, images, and description.
This update makes listing products more efficient, saving you time so you can focus on selling. Sellers who tested this reported a 40% reduction in time spent creating listings, making it a must-have for sellers with large inventories or fast-paced operations.
To try it, head to Seller Hub on Web, click Inventory, then Create Product, and select Use Barcode. This is just the beginning—we’re already working on bringing this tool to the app, so you’ll be able to create listings quickly from anywhere.
Reach More Buyers with International Giveaways
Buyer Appreciation Giveaways are now easier to extend to a global audience. You can now choose to open giveaways to international buyers, creating more opportunities for overseas buyers to participate.
Now, with a simple toggle, you can enable giveaways for buyers—domestic and international. This update ensures your giveaways are more accessible to your entire community, strengthening buyer relationships and showing appreciation to overseas buyers.
Join the Conversation: Product Roundup Live Q&A
Have questions about how these new features can elevate your business? Join our Product Spotlight live Q&A tomorrow, February 5, at 9 AM PT / 12 PM ET / 5 PM GMT, 6 PM CEST on WhatnotSellers. This is your chance to connect directly with our product team, share your feedback, and learn more about the latest updates.
Happy Selling!
– Whatnot Product Team
