Product Updates: Flash Sales and Rewards Club Season 2
The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.
Let’s explore how these updates can elevate your selling strategy this season and beyond.
Flash Sales: Fuel Excitement, Drive Sales
Coming soon, Flash Sales give you the ability to offer customizable, limited-time discounts on Buy It Now (BIN) items, creating high-energy moments in your live streams. With a countdown timer driving urgency, Flash Sales are designed to increase conversions, move inventory, and keep your audience engaged.
Create Buzz and Urgency: Limited-time deals encourage fast action, making shopping exciting, and increasing conversion rates.
Move Inventory Quickly: Whether it’s seasonal stock or high-demand items, Flash Sales help you turn products into profits even faster.
Boost Sales Volume: Flash Sales can increase the total amount buyers spend by encouraging them to add more items while the Flash Sale deals are live.
Easy to Manage: Seamlessly integrated into your live show, Flash Sales make participation simple for buyers across Web, iOS, and Android.
Flash Sales are fully customizable, giving you the flexibility to align them with your goals. Choose the discount type (percentage or fixed price), set a duration that fits your audience, and decide whether products are available at full price outside of the sale.
Make the Most of Flash Sales:
Strategic Timing: Launch Flash Sales at peak engagement moments in your show for maximum impact.
Hype It Up: Use the “Pin Item” feature to tease your audience before starting a Flash Sale.
Experiment and Learn: Try different setups to find what resonates most with your buyers.
Flash Sales are more than just a feature—they’re a way to create memorable shopping experiences that keep your buyers coming back. Flash Sales will be available in a limited beta starting this month. Sign up for the waitlist here.
Rewards Club Season 2: Your Loyalty Program, Refreshed
With the holidays approaching, it’s the perfect time to refresh your loyalty program. Rewards Club is back for Season 2, bringing exciting updates to help you strengthen buyer relationships, reward loyalty, and drive repeat purchases. If you’re already using Rewards Club, you’ll find new tools to make your program even more impactful. And if you’re new, there’s no better time to get started.
Rewards Club is your loyalty program on Whatnot, designed to automatically recognize and reward your most engaged buyers. By encouraging repeat purchases and increasing buyer engagement, Rewards Club turns your best customers into loyal advocates. With tiered achievements and exclusive rewards, it builds buyer loyalty while running in the background, so you can focus on your business. Programs refresh seasonally, offering fresh opportunities to refine your strategy and keep your community excited.
What’s New in Season 2?
Season 2 introduces several new features to help you refine and elevate your Rewards Club program:
Buyer Dashboard: Buyers can now see their progress, unused coupons, and tier activity in real time, creating transparency and encouraging ongoing engagement.
Seller Analytics Tab: Gain detailed insights into your Rewards Club performance, including total spend by tier, coupon usage, and more. Use this data to fine-tune your program and maximize results.
Custom Badges & Tier Names (Beta): Personalize your Rewards Club experience with branded visuals and tier names that reflect your community’s identity. Apply to join the beta here.
Custom Rewards (Beta): Delight your buyers with unique rewards like branded items or exclusive experiences. Currently in closed beta, this feature will be rolled out to more sellers soon.
Rewards Club makes it easy to turn casual buyers into loyal customers. By celebrating milestones and offering tailored perks, you help to create a sense of belonging that encourages repeat engagement. This season, take advantage of Rewards Club to deepen connections with your community, reward their loyalty, and grow your business.
Join the Conversation: Product Roundup Live Q&A
Have questions about how these new features can elevate your business? Join our Product Roundup live Q&A tomorrow, December 4, at 9 AM PT / 12 PM ET / 5 PM BST on WhatnotSellers. This is your chance to connect directly with our product team, share your feedback, and learn more about the latest updates.
At Whatnot, we’re always working to improve your experience, and we’re excited to see how these new tools help you thrive.
Happy Selling!
– Whatnot Product Team
