Every feature we introduce is focused on delivering real impact—whether that’s saving time, increasing efficiency, or growing your audience. Each of this month’s updates reflects that philosophy. Variants (now in beta) let you offer multiple product options in a single listing. New payout tools give you better visibility into your earnings so you can plan ahead with confidence. And with Rewards Club Season 3, it’s easier than ever to manage your loyalty program while adding personal touches to engage your customers.

The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.

This summer, we introduced Rewards Club in Beta, an achievement-based loyalty program to automatically recognize and reward your most active customers with custom perks you set like coupons and access to exclusive shows. Today, we're excited to share that Rewards Club is now live!

Introducing Rewards Club, an achievement-based loyalty program to recognize and reward your most active customers with perks like coupons and access to exclusive shows. This always-on, easy-to-enter program tracks buyer interactions and delivers fun rewards and status for shoppers–boosting engagement, retaining buyers, and driving more sales to your business on Whatnot.