Back-to-school season comes with plenty of excitement, from fresh starts, new routines, and back-to-school outfits. But it can also be one of the most stressful and expensive moments of the year, especially for families coming off a summer of vacations, camps, and childcare costs. In fact, 58% of parents say back-to-school shopping is more stressful than the holidays*.

But back-to-school shopping doesn’t have to feel as stressful or expensive. Whatnot gives parents a fun, engaging way to discover a wide variety of products and deals right from their phone, with many live auctions starting as low as $1. 

Dakota, owner of Adudehits, just made history. At 25 years old, she’s not only the first woman-owned business to surpass $1 million in weekly sales on Whatnot—she’s also the first female-led breaking company ever to reach that milestone. What started as a small sneaker-selling operation in Boca Raton, Florida, has scaled into a full-blown enterprise: a team of over 40 people, multiple live-selling channels, and millions in GMV across categories like sports cards, collectibles, and clothing.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

From Friday, April 5 to Sunday, April 7, the Whatnot Spring Sale will feature your favorite brands at incredible deals including COS, Rag & Bone, Dior, Skims, Free People, and more – all at 70% off or more.