Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

From Friday, April 5 to Sunday, April 7, the Whatnot Spring Sale will feature your favorite brands at incredible deals including COS, Rag & Bone, Dior, Skims, Free People, and more – all at 70% off or more.