Fashion Orders More than Double on Whatnot
Fashion is thriving on Whatnot, powered by sellers with an eye for style and a personal approach to shopping. From sharing styling tips and answering questions live, to helping buyers explore new looks, our sellers build trust and lasting relationships that keep shoppers coming back.
Fashion generates more orders than any other category on Whatnot, with seven items selling every second and order volume more than doubling since last year. Our community of fashion buyers has also doubled year over year, driven by the expertise and dedication of our incredible sellers.
Our sellers are also shaping what’s next in fashion. Their sourcing expertise and daily conversations with shoppers give them a firsthand view of emerging trends and what could take off next. Our 2027 Consumer Trends Report combines those perspectives with platform data to highlight what’s popular across women’s contemporary, vintage and luxury.
Where Culture Meets Commerce: Whatnot’s 2027 Consumer Trends Report
Today, we’re releasing our 2027 Consumer Trends Report, exploring the products, trends and communities we expect to shape how consumers shop, collect and connect in the year ahead. The report brings together Whatnot platform data, insights from our shoppers around the world, and the perspectives of sellers who know their communities best.
From First-Day Outfits to Must-Have Backpacks, Whatnot has Back-to-School Covered
Back-to-school season comes with plenty of excitement, from fresh starts, new routines, and back-to-school outfits. But it can also be one of the most stressful and expensive moments of the year, especially for families coming off a summer of vacations, camps, and childcare costs. In fact, 58% of parents say back-to-school shopping is more stressful than the holidays*.
But back-to-school shopping doesn’t have to feel as stressful or expensive. Whatnot gives parents a fun, engaging way to discover a wide variety of products and deals right from their phone, with many live auctions starting as low as $1.
Adudehits Becomes First Woman-Owned Business to Hit $1M in Weekly Sales on Whatnot
Dakota, owner of Adudehits, just made history. At 25 years old, she’s not only the first woman-owned business to surpass $1 million in weekly sales on Whatnot—she’s also the first female-led breaking company ever to reach that milestone. What started as a small sneaker-selling operation in Boca Raton, Florida, has scaled into a full-blown enterprise: a team of over 40 people, multiple live-selling channels, and millions in GMV across categories like sports cards, collectibles, and clothing.
Give Your Beauty Liveshows A Makeover
Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.
The Whatnot Spring Sale: Save Up To 70% on the Hottest Fashion and Beauty Brands
From Friday, April 5 to Sunday, April 7, the Whatnot Spring Sale will feature your favorite brands at incredible deals including COS, Rag & Bone, Dior, Skims, Free People, and more – all at 70% off or more.