Holiday Season Best Practices ❄️
As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.
Everyone Loves A Good Coupon
One of the most effective ways to increase holiday sales is by offering coupons to your buyers, which can be applied to livestream auctions or Buy It Now store purchases. Each coupon can be used once per buyer and excludes offers or Marketplace purchases. From first-time buyer discounts to show-specific or minimum purchase coupons, there are plenty of options to boost engagement. Shows featuring coupons see up to 50% more buyers and double the number of new customers, making it a powerful tool for growth. Learn more about creating coupons and how they can enhance your sales here.
Jolly Rich Listings
High-quality listings are also essential for discovery. Using attributes like category, size, color, brand, and price helps buyers easily find what they’re looking for. These details also power Whatnot's search and recommendation engines, and with the new feature allowing buyers to filter by attributes and choose Buy-Now-Pay-Later options on items over $50, it's a great way to make your listings even more appealing.
Sleigh The Shipping Costs
One of the biggest hurdles for online shoppers is the cost of shipping. That’s why our third tip is to offer fully or partially subsidized shipping costs for your buyers. You can set default shipping settings from your profile or adjust them at the show level when creating new shows. Keep in mind that if you choose to offer Free or Reduced Shipping, you'll be responsible for any overage costs, but the benefits can be significant. Shows with free or reduced shipping are highlighted in the feed, and buyers can filter for "Free Shipping" shows. Sellers who used free shipping saw over a 100% return on their investment, with 20% more orders, 40% more GMV, and 40% more buyers. Learn more about how Free & Reduced Shipping can boost your sales here.
Walking In A Whatnot Wonderland
Our final piece of advice is to create a show where your buyers can not only shop for the things they need but also have fun doing it. We encourage you to get creative throughout the entirety of the season, but the perfect time to go live is during the weekend of December 12th through 14th, when we will be having our on-app Whatnot Wonderland event! 🎉
Here’s what’s in store for sellers:
🎄 Holiday Shopping Frenzy: Capture the excitement of shoppers and tap into the season’s peak demand.
✨ Boosted Visibility: We’re promoting Whatnot Wonderland everywhere—social media, email, and in-app—to help you reach new and existing buyers.
🎁 Festive Shelf Placement: Enjoy prime in-app exposure with holiday-themed shelves across all categories, bringing your best inventory front and center.
🌟 Clear Out Inventory: End the year on a high note by moving inventory and reaching new customers during the rush.
🎅 The Gift of Whatnot: Every sale you make gives you an entry to win 0% fees for an entire year (up to $50k*)—a gift that keeps on giving!
*0% fees prize is capped at a maximum of $50k in total savings over the course of the year. Once $50k in fee savings is reached, standard selling fees will apply again.
Bring your best deals and don’t miss this magical opportunity—Whatnot Wonderland is set to be the holiday event of the season! Keep an eye out for more details coming after Black Friday via email and Discord.
As the holiday shopping season kicks into full gear, now is the perfect time to leverage these tips to spread cheer and boost your sales, ensuring a merry and bright season for both you and your customers!
