Continuing to Grow, Together
We’ve always known that the future of shopping is live, from real people, real moments, and real connections. Over nearly six years, we’ve worked to bring that experience to even more people around the world by growing the communities and categories that make Whatnot unique, making it easier for sellers to build and grow their businesses, and building tools that keep every interaction seamless and personal.
Today, we’re excited to share that Whatnot has raised $225 million in our Series F funding round, a milestone made possible by you, our sellers. This investment represents more than just growth; it’s a reflection of the creativity, dedication, and entrepreneurial spirit that define our community every single day.
This funding helps us do what we love most: help you grow. It allows us to bring your shows to more people, launch new tools that make running your shop simpler, and expand globally so your reach grows right alongside Whatnot’s.
Together, we’ve already surpassed $6 billion in live sales this year, a milestone that represents the passion and hard work that power this community. That same momentum pushed Whatnot to the #1 spot for Top Shopping Apps and into the top 10 of all apps in the App Store.
Every milestone we reach belongs to all of us, and each one allows us to reinvest right back into you: your tools, your growth, and your future.
Here’s how we’ll be investing in the future, together.
Investing in Growth That Brings You More Buyers
Your success starts with visibility. That’s why a major focus of this funding is increasing our investment in marketing and user growth to help bring more buyers to your shows. We’re expanding our reach across paid marketing and strategic partnerships, meeting buyers wherever they already spend their time. You’ll start seeing Whatnot in more places and across more categories, all designed to bring more eyes, more bids, and more sales for your business.
From family-run shops and brick-and-mortars to solopreneurs selling from home or in large warehouses, our goal is to make Whatnot the go-to destination for live shopping and help the world discover the people who make it special.
Strengthening Trust for Everyone
As Whatnot continues to grow, our commitment to maintaining a trusted platform grows with it. In addition to supporting our marketing efforts, this new funding will also be directed to strengthening our work in Trust & Safety. That means faster response times when you need help, stronger systems to detect and prevent issues, and more people dedicated to keeping Whatnot the most trusted place to buy and sell live.
Fueling the Next Chapter of Global Growth
This new funding will help us bring Whatnot to more markets and communities around the world, bringing the energy of live shopping to new countries and categories. As we grow, we’re investing in tools that make it easier for buyers to discover more of what they love and for sellers to reach more people. From broader category offerings to smarter, AI-supported tools that simplify selling and strengthen connection, we’re building a platform that grows with you, wherever you are.
Looking Ahead
This new funding is about more than numbers; it’s about building a future where your success continues to grow alongside ours. In the months ahead, we’ll continue to invest in ways that help you reach more buyers, run your business more easily, and strengthen the community that connects us all.
You’ll see us launch new features that make it simpler to manage your business, new marketing initiatives that bring fresh audiences to your category, and continued investment in the systems that keep Whatnot trustworthy.
Most of all, we’ll keep listening. The best parts of Whatnot have always been shaped by the people who use it, and your feedback will continue to guide how we evolve. Together, we’re not just building a platform; we’re building the future of live shopping, one show, one sale, and one story at a time.
Thank you for being at the heart of it all.
— The Whatnot Team
