Building the Future of Live Shopping, Together
From the very beginning, Whatnot was built on a simple idea: to bring people together through commerce and help you make a living from what you love. We’ve always believed that shopping can go beyond transactions to create vibrant communities—places where you can find new customers, connect with fellow enthusiasts, and truly build your brand. Every day, we’re inspired by how you, our sellers, turn that idea into reality. You’re not just listing products; you’re hosting events, sharing stories, and building relationships that span cities, countries, and even continents.
Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding:
More Tools to Grow Your Business
In the coming year, you’ll see new features and enhancements designed to help you grow your business. We’re simplifying how you manage inventory and orders, refining streaming capabilities, and providing insights to guide your decision-making. By streamlining your day-to-day operations, we hope to free up more time for you to focus on what truly matters: engaging your community and sharing the products and stories you’re most passionate about.
Expanding to New Markets and Audiences
Shoppers, collectors, and enthusiasts worldwide are waiting to discover what you have to offer. As we strengthen our presence across North America and Europe and introduce our platform to new regions, we’ll also be investing in marketing initiatives to attract new buyers. This means you’ll have an even greater opportunity to connect with like-minded customers — wherever they may be. We’re here to support you as you forge new connections and grow your community across borders.
Building Trust and Reliability
Trust underpins every interaction on our platform. As our community grows, we’re refining how we support you so that every transaction, conversation, and show feels reliable and welcoming. We’re investing in more responsive support for both buyers and sellers and making our policies clearer and easier to understand — so you always know what to expect. We’re committed to evolving in ways that respect your values and meet the needs and expectations of our community.
Growing Together, Every Step of the Way
Your feedback guides our priorities and fuels our mission. Every improvement we make, every new feature we develop, and every market we explore is shaped by your voice. We’ll keep listening, adapting, and evolving to support your success. We’re proud to have you — and our newest supporters — by our side on this journey.
Thank you for helping us make Whatnot what it is today — and what it will become tomorrow.
