Today, we’re releasing our 2027 Consumer Trends Report, exploring the products, trends and communities we expect to shape how consumers shop, collect and connect in the year ahead. The report brings together Whatnot platform data, insights from our shoppers around the world, and the perspectives of sellers who know their communities best.

Turns out that time travel doesn’t require a DeLorean, you just need your phone and the Whatnot app. Nostalgia is making a comeback more than ever in 2025 with shoppers searching for throwback treasures. Here are the categories and items you can lean into on Whatnot that will strike that nostalgic chord for your audience.