From Wardrobe Clearouts to High Street Boutiques: the Women Behind Back-to-School on Whatnot

Summer is coming to an end, and back-to-school shopping is well underway on Whatnot, with “back-to-school” searches up more than fourfold year on year.

In the UK, parents have been searching for “school uniform” at more than three times platform growth. It arrives at an expensive moment. Nationwide research published this month found parents spend an average of £381 a year on uniform and sports kit, and nearly half of parents say they are stressed about the cost of going back to school this September.*

But back-to-school shopping does not have to feel that stressful, or that expensive. Whatnot gives parents a fun, engaging way to discover a wide range of products and deals straight from their phone, with plenty of auctions starting from £1. Parents can buy directly from sellers they trust, ask questions in real time, and see items up close before they buy.