News & Whatnot
What’s Next on Whatnot: A Letter from our CEO
In 2024, you transformed Whatnot into more than a marketplace—you built a global stage where every show tells a story. Our buyers around the world spent over 80 minutes daily immersed in your worlds, and our European community grew 400% as you brought fashion, luxury bags, electronics, coins, and more to eager new markets. Your innovation drove Whatnot to new heights: $3 billion in livestream sales (GBP £2.4 billion), explosive growth in unexpected categories, and a doubling of first-time buyers. From vintage trainers to rare collectibles, you've created something extraordinary: a place where passion meets possibility.
Building the Future of Live Shopping, Together
Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding.