Community, Latest, and Whatnot, Product Liz Goodno Community, Latest, and Whatnot, Product Liz Goodno

What’s Next on Whatnot: A Letter from our CEO

In 2024, you transformed Whatnot into more than a marketplace—you built a global stage where every show tells a story. Our buyers around the world spent over 80 minutes daily immersed in your worlds, and our European community grew 400% as you brought fashion, luxury bags, electronics, coins, and more to eager new markets. Your innovation drove Whatnot to new heights: $3 billion in livestream sales (GBP £2.4 billion), explosive growth in unexpected categories, and a doubling of first-time buyers. From vintage trainers to rare collectibles, you've created something extraordinary: a place where passion meets possibility.

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