Comic-Con for Everyone: Introducing 'San Diego Live’

Every July, over 130,000 collectors and fans gather in San Diego for the ultimate pop culture and collectibles convention. From its 1970 origins as a small comic book show, the convention has evolved into a major event where Hollywood studios promote their latest releases. Throughout its evolution, it maintains its status as the most important event on the calendar – not just in comics, but also in toys and the broader collectibles space.