News & Whatnot
Product Spotlight: Tools to Help You Better Connect with Buyers, Emerging Categories, and Top Tips to Go Live with Confidence
This month, we're introducing a smarter inbox experience to help you stay focused, emerging categories that are generating buzz with buyers, and key tips for new and seasoned sellers to boost confidence before your next live show.
The New Era of Coin Collecting Is Live
Coin collecting has long been celebrated for its rich history, rarity, and vibrant community. But now, it's also about access, energy, and real-time connection. Whatnot is bringing this timeless hobby into the digital age - where collectors, dealers, and everyday enthusiasts are showing up live to buy, sell, and celebrate coins together.
From world coins to rare proofs and pre-33 gold, the Coins & Money category has evolved into one of Whatnot’s most dynamic and fastest-growing spaces. And it's just getting started.
From Shopfront to Stream: What New Data Says About Small Businesses Going Live
Our recent survey targeting SMB leaders across the U.S. revealed that more than half (51%) are actively looking to diversify their revenue streams as they are not confident about how their businesses will succeed with tariffs and potentially worsening economic conditions.
However, for businesses going live on Whatnot, that’s not the case. Nearly 90% of Whatnot sellers are highly optimistic about their economic outlook, and 76% expect to grow their business.