Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

Prepare your Pokéballs because today is National Pokémon Day! Trainers and enthusiasts across the globe will be celebrating the launch of the very first Pokémon games, released in Japan back in 1996. Three years ago Whatnot brought livestream shopping to the world of Pokémon TCG and never looked back. Today, a Pokemon card is sold every second on Whatnot, where you can find thousands of sellers offering singles, slabs, sealed products, and so much more. Get in on the fun and ‘Celebi-rate’ with countless Pokemon shows featuring gifts to chat and your chance at OG base set packs for only $3!

Every day Black sellers on Whatnot are going live, bringing people together, and helping elevate the world of live shopping. To honor the Black community on Whatnot and celebrate Black History Month in the U.S., join us in shining a spotlight on a few Black sellers as they share their incredible stories, thoughts, and inspirations.

This week, love is in the air and the connections on Whatnot aren’t just happening between your phone and your wifi. Let’s dive into some stories from members of the community who have found meaningful, lasting friendships and relationships only on Whatnot. 💛

One of the exciting challenges that comes with starting on a new platform is gaining a following. There are plenty of ways to use in-app tools, social media, and your creativity to make it easier to gain an audience and build your brand. We want all of our sellers to succeed and find their community, so here are some tips to help you market your business on and off Whatnot.

We’re just at the beginning of the next chapter for online shopping, and the next chapter for Whatnot too. As we look ahead, I’d like to take a moment to reflect and thank you for the incredible journey over the past year, and give you an update on our key priorities: helping you grow your business and succeed, continuing to expand to new categories and communities to bring more people to Whatnot, and building products and craft policies to ensure a trustworthy buying experience for everyone.

As we kick off a new year, the Whatnot community is looking ahead for more ways to grow their businesses and cultivate belonging on Whatnot.

Let’s take a look at the top 5 themes our community has for their 2024 resolutions.