2026 & Whatnot: Britain Builds the Blueprint for Live Shopping’s Future

Live shopping is redefining how Britain shops and discovers new products. Globally, Whatnot reached over $6 billion in sales so far in 2025, more than doubling from the previous year, as shoppers embraced a more interactive, community-driven way to find what they love. On Whatnot, trends emerge from shared passion and participation, giving a direct view into where demand, and culture, is moving next.