At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.

Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.

Every day we are blown away by what our sellers accomplish on Whatnot. From the communities you build to the products you sell, it’s clear that what you do is the future of shopping. We were interested to learn more about how people felt about live shopping, so we partnered with a survey company to learn more about how Brits feel. The results were pretty fascinating.

Prepare your Pokéballs because today is National Pokémon Day! Trainers and enthusiasts across the globe will be celebrating the launch of the very first Pokémon games, released in Japan back in 1996. Three years ago Whatnot brought livestream shopping to the world of Pokémon TCG and never looked back. Today, a Pokemon card is sold every second on Whatnot, where you can find thousands of sellers offering singles, slabs, sealed products, and so much more.

We’re just at the beginning of the next chapter for online shopping, and the next chapter for Whatnot too. As we look ahead, I’d like to take a moment to reflect and thank you for the incredible journey over the past year, and give you an update on our key priorities: helping you grow your business and succeed, continuing to expand to new categories and communities to bring more people to Whatnot, and building products and craft policies to ensure a trustworthy buying experience for everyone.

As we kick off a new year, the Whatnot community is looking ahead for more ways to grow their businesses and cultivate belonging on Whatnot.

Let’s take a look at the top 5 themes our community has for their 2024 resolutions.

Whatnot’s Head of Sports, Eric Shemtov, recently sat down with Sports Card Live’s Jeremy Lee.