News & Whatnot
The New Era of Coin Collecting Is Live
Coin collecting has long been celebrated for its rich history, rarity, and vibrant community. But now, it's also about access, energy, and real-time connection. Whatnot is bringing this timeless hobby into the digital age - where collectors, dealers, and everyday enthusiasts are showing up live to buy, sell, and celebrate coins together.
From world coins to rare proofs and pre-33 gold, the Coins & Money category has evolved into one of Whatnot’s most dynamic and fastest-growing spaces. And it's just getting started.
From Shopfront to Stream: What New Data Says About Small Businesses Going Live
Our recent survey targeting SMB leaders across the U.S. revealed that more than half (51%) are actively looking to diversify their revenue streams as they are not confident about how their businesses will succeed with tariffs and potentially worsening economic conditions.
However, for businesses going live on Whatnot, that’s not the case. Nearly 90% of Whatnot sellers are highly optimistic about their economic outlook, and 76% expect to grow their business.
The New Basecamp for Outdoor Sellers Is Live – on Whatnot
Whether you’re a lifelong angler or a weekend camper with gear to spare, the Outdoor category on Whatnot is officially open – and growing fast. This category brings together passionate communities of sellers and buyers who love the thrill of the outdoors and the energy of live shopping.
How a Pop Mart Toy Became a Household Name: The Rise of Labubu
Today, Labubus are flying off the shelves and onto our backpacks, handbags, major auctions, and wherever else our hearts desire. While these fuzzy monsters are increasingly difficult to purchase in-store, we’ve seen a massive demand for them across Whatnot.
Where High Fashion Meets High Engagement: Selling Luxury on Whatnot
Luxury handbags aren’t just statement pieces—they’re personal, valuable, and in high demand on Whatnot. Whether you’re reselling your first bag or scaling an existing business, Whatnot makes it easy to connect with buyers in real time, showcase your inventory through live demos, and build a following that’s here for more than just the product—they’re here for the show.