In 2021, Whatnot showed up to the National Sports Collectors Convention with a 10-foot-by-10-foot booth. One table. Most people walking the floor had never heard of us.

We've been back every year since, each one bigger than the last. This year we're coming with a 20,000-square-foot space. The distance between that first table and where we are now isn't a story about us. It's about the community that made Whatnot the home of the hobby.

Dakota, owner of Adudehits, just made history. At 25 years old, she’s not only the first woman-owned business to surpass $1 million in weekly sales on Whatnot—she’s also the first female-led breaking company ever to reach that milestone. What started as a small sneaker-selling operation in Boca Raton, Florida, has scaled into a full-blown enterprise: a team of over 40 people, multiple live-selling channels, and millions in GMV across categories like sports cards, collectibles, and clothing.

Every second a sports or trading card is sold on Whatnot. And every summer, the Whatnot community and the hobby at large gather at the largest sports card and memorabilia convention in the U.S: The National Sports Collectors Convention. This year, we’re headed to Cleveland, Ohio from July 24-28.

If there is one thing that both sellers and buyers look forward to each month, it’s the release of a new product. Whether it’s sports or TCG, a fresh card set will have the community in a frenzy. Let’s take a look at some of the recent and upcoming card releases for May 2024.

We’re excited to introduce new features to help you grow your business, including a fast and free delivery method and an improved breaking experience to sell break spots faster than ever: Free Pickup and a new Breaks feature.