We’re excited to share our 2026 State of Live Selling Report with you, the most comprehensive report on live selling to date. It combines Whatnot platform data with survey insights from thousands of live sellers across the U.S., U.K., France, and Germany to show how the industry is evolving, the incredible success businesses are having because of going live, the categories that are going to be big this year, and how the industry is having a real, positive impact on local economies.

In 2025, users spent an average of 95 minutes a day on Whatnot globally, more than most people spend on social media. For the first time, Whatnot ranked as the number one Shopping app in both the U.S. and the U.K., spending 144 days in the App Store’s top 20. Audiences showed up for sellers who know their categories deeply, communicate value clearly, and run consistent, compelling shows.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.

Comics Legends Todd McFarlane, Rob Liefeld and Tyler Kirkham Return to Whatnot to Offer Fans One-of-a-Kind Collectibles, Including the Iconic SPAWN Funny Car

Every day we are blown away by what our sellers accomplish on Whatnot. From the communities you build to the products you sell, it’s clear that what you do is the future of shopping. We were interested to learn more about how people felt about live shopping, so we partnered with a survey company to learn more about how Brits feel. The results were pretty fascinating.

Today, we’re excited to introduce two new features that integrate some of the best parts of live shopping with the convenience of asynchronous listings on the marketplace: Auctions and Video Listings.

Embarking on the journey of becoming a successful Whatnot seller requires not only a passion for your particular interests but also a solid understanding of Whatnot itself and all it has to offer. In our mission of empowering Whatnot sellers to turn their passions into businesses, we've curated a list of the most helpful resources.

We’re always looking at ways to help sellers easily manage and grow their business on Whatnot. With over 200 items sold every minute on Whatnot, one of the most requested tools from sellers is a seamless way to add all of their inventory to Whatnot from other sales channels.

One of the exciting challenges that comes with starting on a new platform is gaining a following. There are plenty of ways to use in-app tools, social media, and your creativity to make it easier to gain an audience and build your brand. We want all of our sellers to succeed and find their community, so here are some tips to help you market your business on and off Whatnot.

Whatnot’s Head of Sports, Eric Shemtov, recently sat down with Sports Card Live’s Jeremy Lee.

The Whatnot Trust & Safety team plays a critical role in identifying issues and enforcing policies to help keep our community safe. Today, we’ll dig a bit deeper into how we evaluate, investigate, and take action on cases involving fraud, behavioral or logistical issues.