We’re laying the foundation for a more intelligent, AI-powered marketplace. And it starts with listings. Not just as a way to describe what you’re selling, but as the system that powers discovery, pricing, shipping, and everything in between.

Seller Provided Support (SPS) gives you direct ownership of buyer issues along with the tools and visibility to resolve them quickly and fairly. SPS is rolling out to all US sellers in 2026.

This month’s updates are designed to give you more control over the buyer experience, reduce friction, and capture demand as it happens.

Whatnot now integrates with Shopify.

This month’s updates are built to help you show up in the right places, capture buyer demand, and expand into what’s next.

This month, we’re focused on three key moments that shape your results: how buyers discover your items, the excitement that builds before your show even starts, and what happens when you ship your orders. 

The holidays are one of the busiest and most exciting times of the year on Whatnot, and one of the biggest opportunities to grow your business. More buyers are tuning in, discovering new sellers, and shopping live than ever before.

One of the exciting challenges that comes with starting on a new platform is gaining a following. There are plenty of ways to use in-app tools, social media, and your creativity to make it easier to gain an audience and build your brand. We want all of our sellers to succeed and find their community, so here are some tips to help you market your business on and off Whatnot.