December 6, 2024, marks a major milestone—Whatnot’s 5th anniversary! Over these five years, the platform has grown from a small startup into a thriving community that empowers people to transform their passions into businesses. This journey wouldn’t have been possible without the dedicated sellers, buyers, and team members who make Whatnot what it is today.

To celebrate, we’re spotlighting a few of the sellers and employees who were instrumental in shaping our story.

With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.

Meet Liezel, the co-owner of Tejas Plants and Gifts, who turned her passion for plants into a thriving business. Her entrepreneurial journey is nothing short of inspiring.

As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.

Today 11/11 marks an important day in American history as we honor our Veterans who have bravely served the country. We’re proud to shine a spotlight on a few of the exceptional Veteran business owners who are making a meaningful impact within the Whatnot community.

Sellers on Whatnot are gearing up their shops for arguably the busiest months of the year. With shoppers eager to find unique gifts for loved ones, now is the perfect opportunity to tailor your approach to not only boost your sales but also help your customers get exactly what they need. In this post, we’ll share valuable tips from a few Whatnot sellers to ensure you’re prepared to make the most of the festive shopping season.

What better way to celebrate the frightful festivities than with the Whatnot community? Here are three ways you can have a hauntingly good time on your Whatnot shows.

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.

In honor of Hispanic Heritage Month, we’re proud to shine a spotlight on the exceptional Hispanic and Latin business owners who are making a meaningful impact within the Whatnot community. Their entrepreneurial spirit, hard work, and inspiring success stories are a testament to their dedication and resilience. Today, we’re excited to share the journeys and contributions of a few outstanding Whatnot sellers.

Get ready to go from skilled seller to complete Whatnot expert. Here are 3 more tutorials that dive deeper into tools available to all sellers to amplify your business and your buyer's experience.

Now that you’ve successfully gone live, it’s time to fulfill your orders! We’ve put together 5 helpful tutorials to help guide you through the shipping process.

Every July, over 130,000 collectors and fans gather in San Diego for the ultimate pop culture and collectibles convention. From its 1970 origins as a small comic book show, the convention has evolved into a major event where Hollywood studios promote their latest releases. Throughout its evolution, it maintains its status as the most important event on the calendar – not just in comics, but also in toys and the broader collectibles space.

Every second a sports or trading card is sold on Whatnot. And every summer, the Whatnot community and the hobby at large gather at the largest sports card and memorabilia convention in the U.S: The National Sports Collectors Convention. This year, we’re headed to Cleveland, Ohio from July 24-28.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!

This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!

We’re celebrating Pride Month by highlighting some of our remarkable LGBTQ+ sellers on Whatnot who make a significant impact on the community, simply by being true to themselves.

We sat down with Val live on our whatnotsellers account to talk about her business, her story, and her valuable insights and tips for sellers on Whatnot. Check out the full recording for more or read through her top 5 tips for getting started, gaining momentum, and building a sustainable business on Whatnot.

The card show from the comfort of your couch RETURNS: Whatnot Card Show IV is coming May 30-June 2 with more than 4,000 participating sellers worldwide and over one million cards for sale across sports & trading cards.

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.