Black History Month is all about honoring the rich history, culture, and contributions of the Black community. At Whatnot, we’re celebrating by spotlighting a few Black-owned businesses that are making an impact on the platform and shaping the future of live shopping. Let’s show our support and celebrate their creativity!

We’re starting 2025 with updates designed to save you time, broaden your reach, and better connect with buyers everywhere. From tracking the impact of your livestream promotions to making product creation faster and extending giveaways to include overseas buyers, these updates are here to help you sell smarter and more effectively this year.

In 2024, you transformed Whatnot into more than a marketplace—you built a global stage where every show tells a story. Our buyers around the world spent over 80 minutes daily immersed in your worlds, and our European community grew 400% as you brought fashion, luxury bags, electronics, coins, and more to eager new markets. Your innovation drove Whatnot to new heights: $3 billion in livestream sales, explosive growth in unexpected categories, and a doubling of first-time buyers. From vintage sneakers to rare collectibles, you've created something extraordinary: a place where passion meets possibility.

Turns out that time travel doesn’t require a DeLorean, you just need your phone and the Whatnot app. Nostalgia is making a comeback more than ever in 2025 with shoppers searching for throwback treasures. Here are the categories and items you can lean into on Whatnot that will strike that nostalgic chord for your audience.

Our first and most important value at Whatnot is always listening to customers. It’s at the heart of everything we do, from the products we build to the policies we create to the categories we launch. This focus on being customer-first has guided us since day one; it’s shaped how we’ve grown and adapted to bring you the best experience.

Today, we’re excited to announce an additional $265M from investors who believe deeply in what we’re building together. With these new resources, we’re doubling down on what you need to thrive. Here’s how we’re working to meet you wherever you are in your journey—and help you continue succeeding.

In a world often spotlighting young entrepreneurs, a different kind of success story is emerging on Whatnot—one that highlights seasoned sellers harnessing their expertise and passion to thrive in live shopping. These sellers, with backgrounds as diverse as vintage jewelry, trading cards, and collectibles, are not only adapting to the fast-paced digital marketplace but excelling in it. Their journeys demonstrate the power of embracing innovation, staying true to one’s passions, and finding community in unexpected places.

As we look to 2025, search trends on Whatnot point to key themes shaping the future of your business: authenticated collectibles emerging as alternative assets, storytelling deepening connections, and category lines blurring as live shoppers diversify—from cards to rare plants, vintage fashion to ancient coins. 

December 6, 2024, marks a major milestone—Whatnot’s 5th anniversary! Over these five years, the platform has grown from a small startup into a thriving community that empowers people to transform their passions into businesses. This journey wouldn’t have been possible without the dedicated sellers, buyers, and team members who make Whatnot what it is today.

To celebrate, we’re spotlighting a few of the sellers and employees who were instrumental in shaping our story.

The holiday season is the perfect time to connect with more buyers, boost engagement, and grow your sales. To help you achieve this, we’re introducing Flash Sales, a powerful new tool to drive urgency and excitement. We’re also celebrating the start of Rewards Club Season 2, complete with enhanced features to reward loyalty and deepen buyer relationships.

With great power comes great responsibility. Believe it or not, when Peter Parker's Uncle Ben said that exact quote, he was referring to being a moderator on Whatnot. Moderators also known as ‘mods’ on Whatnot are individuals chosen by the seller hosting the show to connect with the chat and help maintain a good experience for everyone during the show.

Meet Liezel, the co-owner of Tejas Plants and Gifts, who turned her passion for plants into a thriving business. Her entrepreneurial journey is nothing short of inspiring.

As we move into mid-November, the holiday season is officially here! It's a crucial time for buyers and sellers alike, and at Whatnot, we're excited to share a few expert tips to help you stand out, maximize your sales, and make the most of this festive season.

Today 11/11 marks an important day in American history as we honor our Veterans who have bravely served the country. We’re proud to shine a spotlight on a few of the exceptional Veteran business owners who are making a meaningful impact within the Whatnot community.

As we move into the final stretch of the year, we’re excited to introduce new features designed to help you streamline shipping, make the listing experience smoother than ever, and build your community.

Sellers on Whatnot are gearing up their shops for arguably the busiest months of the year. With shoppers eager to find unique gifts for loved ones, now is the perfect opportunity to tailor your approach to not only boost your sales but also help your customers get exactly what they need. In this post, we’ll share valuable tips from a few Whatnot sellers to ensure you’re prepared to make the most of the festive shopping season.

What better way to celebrate the frightful festivities than with the Whatnot community? Here are three ways you can have a hauntingly good time on your Whatnot shows.

Buyers flock to Whanot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new program that helps the Whatnot community recognize sellers who uphold high standards of service.

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.