Community, Latest Kaitlyn Montano Community, Latest Kaitlyn Montano

Celebrating Veterans On Whatnot

Today 11/11 marks an important day in American history as we honor our Veterans who have bravely served the country. We’re proud to shine a spotlight on a few of the exceptional Veteran business owners who are making a meaningful impact within the Whatnot community.

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Community, Latest, and Whatnot Kaitlyn Montano Community, Latest, and Whatnot Kaitlyn Montano

Holiday Tips from Sellers

Sellers on Whatnot are gearing up their shops for arguably the busiest months of the year. With shoppers eager to find unique gifts for loved ones, now is the perfect opportunity to tailor your approach to not only boost your sales but also help your customers get exactly what they need. In this post, we’ll share valuable tips from a few Whatnot sellers to ensure you’re prepared to make the most of the festive shopping season.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Premier Shop: Celebrating Sellers Who Provide Best-in-Class Experiences for Their Community

Buyers flock to Whanot because of our extraordinary sellers. Not only do these sellers provide entertaining live shows, but they’re trusted by the Whatnot community to provide a great end-to-end shopping experience. From curating and showcasing high-quality products in their shows to making sure these products are shipped on time and with care, our best sellers are invested in making their customers happy. That's why we're excited to launch a new program that helps the Whatnot community recognize sellers who uphold high standards of service.

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and Whatnot, Latest Kaitlyn Montano and Whatnot, Latest Kaitlyn Montano

Give Your Beauty Liveshows A Makeover

Livestream shopping is shaking things up in the beauty world, changing how we discover, interact with, and purchase makeup and skincare products. What once was a straightforward transaction has transformed into an experience that blends entertainment, education, and commerce. For sellers, this evolution is a new opportunity to connect with other beauty enthusiasts in exciting ways. Here are five ways you can give your live shows a makeover to create the ultimate beauty experience for your viewers.

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and Whatnot, Latest Kaitlyn Montano and Whatnot, Latest Kaitlyn Montano

Best Practices for Shipping

After you’ve sourced, listed, and successfully sold your items, it’s time for arguably the most integral part of the Whatnot seller process: shipping. Ensuring items reach the buyer safely, in a timely manner, and in the same condition as when sold, creates a seamless buying experience to keep those 5-star reviews flowing in.

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Product, and Whatnot, Latest, Community Liz Goodno Product, and Whatnot, Latest, Community Liz Goodno

Your Success Story: Introducing Our First State of Livestream Selling Report

To showcase how livestream selling shapes the success of sellers like you, we’re excited to share our first external study, our State of Livestream Selling Report. This report takes a deep dive into the tremendous impact livestream selling has on sellers like you and your businesses. It also celebrates how far we’ve come together and recognizes your incredible contributions as part of our vibrant seller community.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Product Updates: Free Shipping for First-Time Buyers and Mobile Cash Out with Stripe

The seasons may change, but what doesn’t is that we’re constantly working to make it easier for you to grow your business on Whatnot. This month, we’ve rolled out exciting updates designed to help you increase sales, streamline shipping, and make it easier to get paid on the go. Let’s dive into these new features and how they can make a difference in your selling experience.

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Community, Latest, and Whatnot Kaitlyn Montano Community, Latest, and Whatnot Kaitlyn Montano

Celebrating Hispanic Heritage Month on Whatnot

In honor of Hispanic Heritage Month, we’re proud to shine a spotlight on the exceptional Hispanic and Latin business owners who are making a meaningful impact within the Whatnot community. Their entrepreneurial spirit, hard work, and inspiring success stories are a testament to their dedication and resilience. Today, we’re excited to share the journeys and contributions of a few outstanding Whatnot sellers.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Product Updates: Rewards Club is Live

This summer, we introduced Rewards Club in Beta, an achievement-based loyalty program to automatically recognize and reward your most active customers with custom perks you set like coupons and access to exclusive shows. Today, we're excited to share that Rewards Club is now live!

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Latest, and Whatnot Kaitlyn Montano Latest, and Whatnot Kaitlyn Montano

Share the Excitement, Reap the Rewards: Introducing Whatnot Affiliates

At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.

Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.

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Trust and Safety, Latest Kaitlyn Montano Trust and Safety, Latest Kaitlyn Montano

How We Think About Harassment on Whatnot (with New Policy Updates)

Strong communities thrive when people feel safe, welcome, and comfortable inviting their friends and growing businesses together. Harassment undermines this sense of safety and belonging, discouraging participation and investment, which is why we have strict rules against it. 

We recognize that harassment can feel different for different people. What one person sees as customer feedback another might experience as an attack. That can be a tricky nuance when someone reports harassment to us. We have high standards for behavior, and also want people to engage in reasonable and valid criticism. We’re always trying to strike the right balance, and want to share our thinking that got us to our current approach.

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Product, Latest Liz Goodno Product, Latest Liz Goodno

Product Updates: Boost Your Show's Visibility and Make Teamwork Easier

We’re always looking for ways to help our sellers bring in new buyers and make teamwork easier as they scale their operations. Read our latest product blog post to learn about Community Boost—a fun new way for shoppers to support their favorite sellers by boosting the discoverability of their show—plus a new Team Permissions tool to make it easier and more efficient to add employees to seller Whatnot accounts.

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Community, and Whatnot, Latest Kaitlyn Montano Community, and Whatnot, Latest Kaitlyn Montano

Comic-Con for Everyone: Introducing 'San Diego Live’

Every July, over 130,000 collectors and fans gather in San Diego for the ultimate pop culture and collectibles convention. From its 1970 origins as a small comic book show, the convention has evolved into a major event where Hollywood studios promote their latest releases. Throughout its evolution, it maintains its status as the most important event on the calendar – not just in comics, but also in toys and the broader collectibles space.

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