Our team’s work is guided by a simple vision: helping as many people as possible turn their passion into a business and make a living from what they love. Listening closely to your feedback, we’re excited to share key updates around fine-tuning your selling experience and making it easier than ever to start building a business on Whatnot. 

At Whatnot, our mission has always been to empower your business growth and foster community through commerce. Over the past year, we introduced Referral Codes alongside our existing Referral Links, offering more ways for you to share savings and attract new buyers to your shows.

Today, we’re unveiling a new initiative designed to further support sellers and encourage purchases: Whatnot Affiliates. This program allows you to earn commissions by sharing your favorite products or shows—whether your own or those from sellers you admire—with your friends and followers on other platforms.

Strong communities thrive when people feel safe, welcome, and comfortable inviting their friends and growing businesses together. Harassment undermines this sense of safety and belonging, discouraging participation and investment, which is why we have strict rules against it. 

We recognize that harassment can feel different for different people. What one person sees as customer feedback another might experience as an attack. That can be a tricky nuance when someone reports harassment to us. We have high standards for behavior, and also want people to engage in reasonable and valid criticism. We’re always trying to strike the right balance, and want to share our thinking that got us to our current approach.

Get ready to go from skilled seller to complete Whatnot expert. Here are 3 more tutorials that dive deeper into tools available to all sellers to amplify your business and your buyer's experience.

We’re always looking for ways to help our sellers bring in new buyers and make teamwork easier as they scale their operations. Read our latest product blog post to learn about Community Boost—a fun new way for shoppers to support their favorite sellers by boosting the discoverability of their show—plus a new Team Permissions tool to make it easier and more efficient to add employees to seller Whatnot accounts.

Now that you’ve successfully gone live, it’s time to fulfill your orders! We’ve put together 5 helpful tutorials to help guide you through the shipping process.

Every July, over 130,000 collectors and fans gather in San Diego for the ultimate pop culture and collectibles convention. From its 1970 origins as a small comic book show, the convention has evolved into a major event where Hollywood studios promote their latest releases. Throughout its evolution, it maintains its status as the most important event on the calendar – not just in comics, but also in toys and the broader collectibles space.

Every second a sports or trading card is sold on Whatnot. And every summer, the Whatnot community and the hobby at large gather at the largest sports card and memorabilia convention in the U.S: The National Sports Collectors Convention. This year, we’re headed to Cleveland, Ohio from July 24-28.

Two video tutorials to help you when it’s finally time to begin your liveshow!

Three must-watch tutorials to get you ready to host your first Whatnot show

Introducing Rewards Club, an achievement-based loyalty program to recognize and reward your most active customers with perks like coupons and access to exclusive shows. This always-on, easy-to-enter program tracks buyer interactions and delivers fun rewards and status for shoppers–boosting engagement, retaining buyers, and driving more sales to your business on Whatnot.

As part of our efforts to streamline info for sellers, we’re thrilled to announce the launch of our revamped Seller Academy homepage!

This new design conveniently lays out all seller resources in a simple-to-navigate page with quick navigation by topic. We’ve also added some totally new resources to Seller Academy like Community Guidelines & Policies, the @whatnotsellers Account, Blog Updates, and Platform Status!

We’re celebrating Pride Month by highlighting some of our remarkable LGBTQ+ sellers on Whatnot who make a significant impact on the community, simply by being true to themselves.

We sat down with Val live on our whatnotsellers account to talk about her business, her story, and her valuable insights and tips for sellers on Whatnot. Check out the full recording for more or read through her top 5 tips for getting started, gaining momentum, and building a sustainable business on Whatnot.

We’ve been working on new features to streamline your inventory across shows and your profile shop, and an update to Promote Tools so you can see your performance on a show and campaign level.

The card show from the comfort of your couch RETURNS: Whatnot Card Show IV is coming May 30-June 2 with more than 4,000 participating sellers worldwide and over one million cards for sale across sports & trading cards.

Some of the most fun moments of your day can happen during a Whatnot livestream. Whether you’re on the viewing or selling end of the show, you never know what might happen.

If there is one thing that both sellers and buyers look forward to each month, it’s the release of a new product. Whether it’s sports or TCG, a fresh card set will have the community in a frenzy. Let’s take a look at some of the recent and upcoming card releases for May 2024.

In celebration of Asian American Pacific Islander Heritage Month, we want to give a big shout-out to all the amazing AAPI business owners leaving their mark on the Whatnot community. We commend and celebrate their entrepreneurial endeavors, inspiring hard work, and their ongoing success. In this blog post we’ll highlight the stories, achievements, and awesome contributions of a few incredible sellers on Whatnot.

This weekend, sellers across categories are bringing out their best inventory to grow their business among new audiences for a marathon of 650+ shows on May 4th and 5th.